AI-Driven Digital Marketing Manager - Banking and Payment

Company Description

WayaBank is a digital bank designed around how people in Nigeria live and work, offering a full banking experience without queues, paperwork, or stress. Individuals and businesses can open accounts in minutes, send and receive money instantly, pay bills, request loans, and access POS and agency banking services directly from their phones. The bank focuses on delivering reliable, affordable, and dignified financial services to people across urban and rural communities, whether formally employed or in informal businesses. WayaBank positions itself as the bank of the new Nigeria, reflecting a strong commitment to financial inclusion and innovation. It is a member of WayaLinks, alongside WayaGram and WayaQuick, creating an integrated digital financial ecosystem.

Role Description

The AI-Driven Digital Marketing Manager – Banking and Payment is a full-time hybrid role based in Lekki, with flexibility for some work-from-home days. This role is responsible for developing and executing data-informed digital marketing strategies that drive customer acquisition, engagement, and retention for WayaBank’s banking and payment products. Day-to-day tasks include planning and managing social media campaigns, optimizing paid and organic channels, and using AI tools and web analytics platforms to track performance and refine strategies in real time. The manager will design and run lead generation funnels, segment audiences, and personalize campaigns across email, social, and other digital touchpoints. The role also involves collaborating with product, design, compliance, and customer support teams to ensure consistent messaging, regulatory alignment, and a seamless digital customer journey.

Hybrid - 2 days in office and 3 days remote.

Qualifications

• Strong Digital Marketing and Marketing skills, with experience planning and executing full-funnel campaigns for financial or technology products.
• Proficiency in Social Media Marketing across major platforms, including content planning, community management, and performance optimization.
• Hands-on experience with Lead Generation strategies, including building and optimizing landing pages, funnels, and marketing automation journeys.
• Solid Web Analytics skills, including use of tools such as Google Analytics, campaign dashboards, and AI-driven insights to inform decisions.
• Experience using AI and automation tools (e.g., AI copywriting, recommendation engines, audience segmentation) to personalize and scale digital campaigns.
• Demonstrated ability to work with cross-functional teams, manage multiple campaigns simultaneously, and meet performance targets.
• Strong analytical and problem-solving abilities, with comfort interpreting data and presenting clear, actionable recommendations.
• Excellent written and verbal communication skills suitable for diverse audiences, including non-technical stakeholders.
• Previous experience in banking, fintech, payments, or financial services marketing is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field