AI Marketing and Content Specialist

This is a remote position.

1. AI-Powered Content Creation

● Use AI tools such as ChatGPT, Claude, Gemini, Canva and other emerging platforms to create marketing content efficiently.

● Produce social media graphics, carousels, captions, promotional materials, gift guides, product guides and other digital marketing assets.

● Adapt existing templates and brand materials to suit different campaigns, platforms and audiences.

● Use effective AI prompting techniques to generate, refine and improve content.

● Explore opportunities to automate repetitive content production tasks.

2. Social Media Content Execution

● Translate approved marketing plans and content calendars into completed social media content.

● Prepare, format, schedule and publish content across the client's relevant social media platforms.

● Ensure content is correctly sized, formatted and optimised for each platform.

● Maintain consistency across scheduled posts and avoid unnecessary duplication.

● Coordinate content preparation and delivery within agreed deadlines.

3. Brand Consistency & Quality Assurance

● Follow the client's established brand guidelines, including colours, fonts, imagery, messaging and visual presentation.

● Review all AI-generated materials for accuracy, quality and suitability before submission.

● Identify and correct formatting errors, inconsistencies, duplicate content and AI-generated inaccuracies.

● Ensure all deliverables are complete, professional and ready for management approval.

● Take responsibility for the quality of work rather than relying on management to identify basic errors.

4. AI Tools, Automation & Continuous Improvement

● Stay informed about emerging AI tools, features and marketing technologies.

● Proactively identify tools that could improve content quality, productivity or turnaround times.

● Recommend practical improvements to existing marketing workflows.

● Experiment with new AI capabilities and demonstrate how they could benefit the business.

● Develop efficient processes that reduce manual work while maintaining brand standards.

5. Workflow Management & Accountability

● Manage assigned tasks independently and meet agreed deadlines.

● Communicate progress, potential delays and any clarification required.

● Organise content and marketing assets so they are easily accessible and reusable.

● Take initiative in resolving routine production challenges

• Work efficiently within the allocated 20 hours per week.
  

Benefits

Essential Requirements

● Demonstrated hands-on experience using AI tools to create marketing or digital content.

● Strong working knowledge of Canva, including templates, design layouts and content creation.

● Confidence using tools such as ChatGPT, Claude or similar AI platforms.

● Ability to write effective prompts and refine AI-generated outputs.

● Experience creating and preparing content for social media platforms.

● Excellent attention to detail, particularly with brand consistency, formatting and accuracy.

● Strong organisational skills and ability to manage multiple deliverables.

● Ability to work independently with minimal supervision.

● Strong written English communication skills.

● Genuine interest in AI, automation and emerging digital technologies.

Highly Desirable

● Experience integrating AI tools into marketing workflows.

● Familiarity with social media scheduling and publishing platforms.

● Experience creating promotional guides, product-focused content and digital campaigns.

● Knowledge of AI-assisted image generation, editing and content automation.

• Experience working with e-commerce, retail, consumer products or lifestyle brands.