Associate Director, Integrated Marketing

Passion. Purpose. Impact. CJP is at the heart of Greater Boston's Jewish community, but our reach is felt around the world. Ranked by BBJ as Massachusetts’ largest non-profit organization – CJP is a philanthropic investor and mobilizer of people, resources, and skills that make a bigger difference locally and globally. We focus on making Jewish life and learning accessible to all individuals and families in Boston and beyond. We thoughtfully invest in the care and well-being of all community members. And we provide stability and growth to nonprofit organizations and institutions that underpin our community. Our greatest resource is our people — the staff, volunteers, partners, and leaders who help make Greater Boston’s Jewish community a welcoming home. It’s this energy and commitment that drives CJP’s mission. We are one of Boston's oldest and most respected philanthropic organizations and we are currently seeking a Senior Development Officer, Growth Philanthropy.

Position Overview:

We are seeking a dynamic Associate Director, Integrated Marketing to provide strategic leadership for marketing initiatives that advance our Strategy & Impact work. CJP is building our 10-year strategic vision for our Greater Boston community, and this role is responsible for shaping and driving the marketing strategy and implementation that communicates our impact to our donors, partners and community at large. This role will be responsible for developing and executing comprehensive integrated marketing strategies that tell the CJP story in a relevant, impactful, and consistent manner across all CJP channels and community touchpoints. The ideal candidate will be a strategic thinker with deep expertise in integrated marketing, project management, impact sharing and community engagement, and capable of leading complex initiatives, influencing cross-functional partners, and managing multiple priorities and resources across our marketing team.

The candidate should have deep expertise leading and collaborating across an in-house or agency-based marketing team including creative team, digital marketing team, social team and most importantly internal or external client partners. The candidate should thrive on forming deep working relationships with senior partners and holding both the strategy and accountability of highly complex marketing projects. They will serve as a strategic advisor to partners and bring a strong point of view while fostering collaboration and alignment across teams.

The candidate should be process driven and understand how to manage a marketing project workflow from start to finish, gain alignment from various stakeholders, and be able to articulate marketing insights to partners that have varying levels of marketing knowledge. The candidate should also feel comfortable operating in an environment that can be both planful and strategically agile, adapting priorities and mobilizing resources quickly to rapidly changing community and or crisis needs.

CJP is not able to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without visa sponsorship.

Essential Functions:

Communication & Engagement Strategy

• Lead development of comprehensive communication strategies for all Strategy & Impact work across all CJP owned channels. The Strategy & Impact team is responsible for grantmaking, and working with and supporting our large network of organizational partners.
• Lead and execute integrated communications programs that enable CJP’s 250+ partners to engage with CJP resources (events, education, programs, support etc.)
• Serve as the strategic marketing advisor to the Strategy & Impact team as they build and implement community investment approaches that deliver on ecosystem objectives, including driving awareness around opportunities for Jewish engagement and support.
• Own marketing projects from start to finish including collaboration with partners, drafting of the brief, proofing, ensuring timely delivery of assets and convening post campaign debriefs.
• Own marketing strategy and implementation of impact reports, community and partner newsletters, ad placements, and impact sharing campaigns.
• Partner with S&I to develop portfolio level strategies for the year, and own all aspects of each campaign, event, and touchpoints that fall under the portfolio level strategy.
• Lead all broad community focused projects and campaign development from concept through execution, ensuring alignment with mission and goals.
• Convene and lead marketing channel owners in bringing a cohesive marketing point of view to each project that that ladders up to partner and organizational goals.
• Monitor and analyze event and campaign performance, providing insights and recommendations for optimization in partnership with the digital team.

Impact Storytelling

• Develop and execute a comprehensive strategy that positions CJP as a strategic grant maker and shares CJP and grantee impact to drive awareness and brings the community and our partners closer to CJP.
• Align impact sharing with CJP’s new strategic vision focus areas.
• Create a funnel for receiving impact stores on an ongoing basis from S&I and partner organizations and create an ongoing flow of impact storytelling that can be shared with the rest of our organization and our community.

Project Accountability

• Lead and manage all Strategy & Impact and Marketing owned projects from planning through execution and delivery.
• Act as the connector and project leader of a cross-functional team across marketing, creative, content, digital, and internal partners.
• Distil partner programs, goals and needs into actionable marketing deliverables.
• Track project progress, identify risks or roadblocks, and drive timely resolution.
• Manage multiple priorities with limited resources and ensure the marketing team is thoughtfully prioritizing bandwidth spent on each project based on organizational priorities.
• Ensure clear documentation and communication of decisions, responsibilities, and next steps across teams with a continuous feedback loop.
• Experience drafting and working from a creative project brief.
• Embrace a test and iterate approach. Quantify and analyze program outcomes and track against quarterly and annual goals.
• Exceptional communication and presentation skills, with the ability to influence stakeholders.
• Experience with marketing budget management, resource allocation, and nonprofit financial constraints.

Crisis Communications and Campaigns

• Lead execution on urgent crisis communications and urgent relief campaigns that entail an immediate response from the organization.
• Serve as the main point of contact between the crisis team, PR lead, and marketing project team to enable a seamless delivery of communications to our community.
• Actively participate in proactive crisis planning work and create a system for the team to be ready to activate quickly during crisis.

Education:

• Bachelor's degree in Marketing, Communications, or related field.

Experience:

• 5+ years in in-house marketing, marketing agency or communications experience.
• Proven track record of developing and executing successful integrated marketing strategies that drive measurable results and organizational awareness.
• Experience leading and collaborating with diverse marketing project teams.

Skills/Competencies:

• Excellent time management and proactive communication skills.
• Proactive mindset with a high level of drive, energy, persistence, and initiative.
• An understanding of the Jewish community and Federation organizations is a plus.
• Expertise working in a project management system such as Asana or BaseCamp.

Working Conditions:

• Hybrid Work Schedule: CJP staff follow a hybrid work model. On-site work is required on Tuesdays and Wednesdays, while remote work is an option on Mondays, Thursdays, and Fridays with occasional in-person meetings on those days.
• Physical Requirements: This role involves remaining in a stationary position, often sitting or standing for prolonged periods, primarily working at a computer. Staff need to be able to carry a laptop and bag to and from the office.
• May be required to occasionally attend CJP events during workday hours and on weekends or evenings. May be required to work during afterhours or weekends as dictated by crisis needs.
• Inclusivity: We are committed to creating an inclusive environment for individuals of all abilities and backgrounds.