Audience Category Manager

Job Description

Just imagine shaping audience growth ambitions and influencing commercial decisions across global LEGO Retail channels. Then make it real.

About the role

As our Audience Category Manager, you'll help shape our audience and category ambitions, plans & strategies across the LEGO® Retail business through data & insights, strategic planning and category management principles. You'll turn complex data into actionable recommendations, support our integrated commercial planning (ICP) process, and influence decision-making across multiple audience groups and product categories. This is an opportunity to gain exposure to future product portfolio up to two years before it goes to market while still actively contributing to business performance in year withing the LEGO Group's branded retail channels.

No relocation assistance is offered for this position.

Required Qualifications

• Developed commercial forecasting, audience planning, or category performance models that informed business decisions.

• Partnered with cross-functional teams including commercial, marketing, planning, or product development functions to deliver planning or performance outcomes.

• Analysed large commercial, consumer, or audience datasets and translated findings into actionable recommendations for business stakeholders.

• Used Excel to develop forecasting models and improve planning projections using multiple data sources.

• Used consumer, audience, or retail performance insights to support category, marketing, or commercial planning decisions.

• Presented business cases, forecasts, or commercial recommendations to senior stakeholders and influenced planning decisions.

• Presented forecasts, insights, or business recommendations to senior stakeholders.

Preferred Qualifications

• Used Tableau, Power BI, Databricks, Adobe Analytics, or similar reporting platforms to develop dashboards and insights.

• Worked with merchandising, retail operations, demand planning, or supply chain teams to support category performance and commercial planning activities.

• Delivered performance metrics and commercial insights that supported product portfolio planning or product development decisions.

What you'll build

• Audience growth models that strengthen long-term commercial planning

• Reporting and forecasting processes that improve audience performance management

• Recommendations that influence portfolio, marketing and commercial decisions

• Strong partnerships across Category Management, Retail Marketing, Portfolio Development and Commercial teams

• A trusted approach to audience performance reporting and integrated commercial planning support

If you've worked in a role where you have developed commercial forecasting models, analysed complex data, and translated findings into recommendations for senior stakeholders, you'll feel at home here. What matters most is your ability to combine commercial thinking with analytical rigour and turn evidence into action.

Life on the team

You'll join the Category Management & Promotions team within Retail & Experience Marketing. We're responsible for helping create the strongest possible shopper value proposition across product categories and audiences. The team works closely together and partners with audience owners, promotions, membership, demand planning and commercial teams. You'll be encouraged to learn, share ideas and grow your expertise while working in a hybrid rhythm that balances collaboration and flexibility. Strategic thinking, problem solving, learning agility, influencing others and clear storytelling are all part of how we work every day.

What success looks like

Success means becoming a trusted owner of audience performance reporting and audience growth modelling. You'll help strengthen audience planning capabilities, improve category and audience performance tracking, and support future portfolio launches and commercial planning cycles. Working closely with Senior Category Managers, Demand Planning, Global Commercial Development and Portfolio Development teams, you'll be recognised for providing insights that help shape better business decisions and drive sustainable growth.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Beware of Recruitment Scams

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

About Us

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.