B2B & D2C Growth Marketing Manager (Paid Ads & Technical GA4)

• Job Title: B2B & D2C Growth Marketing Manager (Paid Ads & Technical GA4)
• Work Schedule or Hours: Part-Time (20 hrs/week, 10:00 AM – 2:00 PM EST, Monday–Friday)
• Location: Remote (Global)
• Compensation: $6–$10/hr (Estimated monthly: $520–$866)
• Tags: Mid-Senior level / Performance Marketing, Lead Gen, Paid Media / Software, B2B, B2C

Are you a full-funnel growth marketer who thrives on scaling high-ROAS paid campaigns across Meta, LinkedIn, and TikTok while mastering GA4 custom event tracking?

Our client is a fast-growing software platform serving dual markets: enterprise B2B accounts (disability advocates/legal professionals) and direct B2C everyday workers. They are looking for a hands-on Growth Marketing Manager to take complete end-to-end ownership of paid acquisition, technical event measurement, continuous A/B testing, and cross-channel funnel optimization.

Key Responsibilities

• Architect, launch, and optimize high-converting paid ad campaigns across Meta, LinkedIn, TikTok, and Google Ads.
• Implement and manage GA4 event tracking, GTM tags, custom conversion funnels, and multi-channel attribution models.
• Execute rigorous A/B and multivariate tests on ad creatives, messaging angles, and landing page conversion paths.
• Formulate and deploy organic growth tactics to build active community engagement across social channels.
• Analyze performance data continuously to drive down Cost Per Acquisition (CPA) and maximize campaign ROI.
• Tailor multi-touch growth strategies specifically tailored to distinct B2B lead generation and B2C direct response funnels.
• Deliver data-backed performance reports on conversion rates, funnel drop-offs, and customer acquisition metrics.

What We’re Looking For

• Proven track record running profitable paid ad campaigns on Meta, LinkedIn, and TikTok.
• Deep hands-on technical expertise in GA4 setup, custom event configuration, and web analytics attribution.
• Demonstrated experience executing both B2B lead generation and B2C demand generation campaigns.
• Solid background designing, launching, and analyzing structured A/B creative and landing page experiments.
• Practical track record growing organic social media presence and online target audiences.
• Sharp analytical and quantitative skills focused on acquisition economics and ROI optimization.

Bonus if you have:

• Proficiency with graphic design tools to quickly iterate ad creative variations internally.
• Direct experience scaling SaaS or tech products targeting dual enterprise and individual worker segments.
• Advanced familiarity with cross-channel attribution software and custom performance dashboards.