Business Development & LinkedIn Outreach Executive

Department: Business Development

Location: Remote – Karachi, Lahore or Islamabad

Employment Type: Full-time

Reporting to: Business Development and Outreach Manager

Role Overview

We are looking for a Business Development Executive who can identify potential clients, initiate meaningful conversations and convert prospects into qualified business opportunities.

The role focuses on B2B lead generation, LinkedIn prospecting, outbound campaigns, pipeline management and performance reporting. The successful candidate should be comfortable working towards targets, writing effective outreach messages and using Microsoft Excel to organise, analyse and report on business development activities.

Key Responsibilities

• Research and identify potential clients, including contractors, consultants and project professionals.
• Execute LinkedIn outreach campaigns, including connection requests, personalised messages and follow-up sequences.
• Generate qualified leads and arrange discovery meetings for the business development team.
• Maintain accurate prospect information, lead databases and sales pipeline records.
• Track outreach activities, response rates, meeting bookings and lead conversion rates.
• Use Microsoft Excel to maintain lead trackers, analyse campaign performance, prepare reports and monitor business development KPIs.
• Prepare weekly and monthly reports highlighting outreach performance, pipeline progress and opportunities for improvement.
• Collaborate with Marketing to improve targeting, messaging and campaign effectiveness.
• Build and maintain professional relationships with prospective clients.
• Stay informed about LinkedIn prospecting techniques and relevant sales tools.

Requirements

• 2-3 years of experience in business development, B2B sales, LinkedIn outreach or lead generation.
• A completed four-year bachelor's degree.
• Demonstrable experience in prospecting, cold outreach, lead qualification and pipeline management.
• Strong Microsoft Excel skills, including data management, formulas, reporting and analysis. Experience with PivotTables, lookup functions and dashboards is preferred.
• Excellent written and spoken English, particularly for personalised outreach communication.
• Understanding of B2B sales processes and conversion metrics.
• Strong organisational skills, attention to detail and a target-driven approach.

Preferred Experience

• LinkedIn Sales Navigator and CRM platforms.
• Experience engaging high-net-worth individuals (HNWIs).
• BPO or international client-facing experience.
• Experience in accounting, financial services or professional services.

Key Skills

• B2B Lead Generation | LinkedIn Prospecting | Cold Outreach | Microsoft Excel | Reporting & Analysis | Pipeline Management | CRM | Research & Targeting | Business Communication