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Business Development Manager

Hiring from
China, India
Work type
Hybrid
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About this Position

  • The Business Development Manager, General Manufacturing, APAC is a regional individual contributor role within Adhesive Technologies.
  • The position shapes and executes growth strategies for priority General Manufacturing segments across Asia-Pacific, working closely with country sales teams, Market Strategy, Marketing, Application Engineering, Product Management, Innovation and global stakeholders.
  • The role combines market development, customer engagement, sales enablement and cross-country scaling to turn customer and market insights into sustainable, repeatable business growth.

What you´ll do

  • Drive and support selling activities across APAC: Partner with country sales teams to identify, prioritize and accelerate strategic customer opportunities, supporting customer engagement and conversion into sustainable sales growth.
  • Set and Execute Regional Business Development Strategies: Define and execute regional business development strategies for priority General Manufacturing segments, leveraging market and value-chain insights from Market Strategy, target-customer mapping, voice-of-customer insights, and competitive intelligence to identify and prioritize growth opportunities and translate them into scalable go-to-market plans.
  • Enable and Scale Winning Approaches: Develop and deploy sales-enablement and promotional content, including online content, customer hero applications, value propositions, sales tools, training and workshops. Coach and enable country teams and channel partners to replicate proven approaches and scale successful applications across the region.
  • Identify New Application, NPI and Innovation Opportunities: Identify new applications, product opportunities and unmet customer needs, translating them into actionable business cases. Collaborate with Market Strategy, Innovation, Product Development, Application Engineering and Product Management to assess, validate and advance prioritized opportunities through commercialization.
  • Track Performance & Business Impact: Track priority initiatives, pipeline progress and business impact, and communicate key priorities, risks and recommendations to regional and global stakeholders.

What makes you a good fit

  • Bachelor’s degree in business, marketing, engineering or a related discipline; an MBA or other relevant advanced degree is an advantage.
  • At least 5 years of experience in business development, B2B industrial sales, marketing, application engineering or a related commercial/technical role.
  • Proven ability to develop new business in industrial or manufacturing markets and to translate market and customer insights into actionable growth plans.
  • Strong project-management skills with the ability to prioritize, organize and execute multiple cross-functional and cross-country initiatives.
  • Excellent English communication, questioning, facilitation and presentation skills; an additional APAC language is an advantage.
  • Demonstrated ability to build relationships, influence without direct authority and align diverse stakeholders in a matrix organization.
  • Strong analytical and digital capabilities, including Microsoft Office, CRM tools and market-research/data platforms.
  • Comfortable working in a changing, ambiguous environment; skilled in negotiation, change management and structured problem solving.
  • Experience in adhesives, specialty chemicals or General Manufacturing applications is an advantage.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.


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