Business Marketing Manager

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. By connecting data, behavior, and predictive AI, the company addresses fragmented access to tailored guidance, particularly in emerging and unbanked markets. Insight Genesis unifies four key verticals—financial services, human resources, education, and health and wellness—within a single intelligent ecosystem. Through this approach, the platform helps users make informed decisions and improve life outcomes, while enabling organizations to leverage deeper, data-driven understanding of their audiences.

Role Description The Business Marketing Manager is a full-time, remote role responsible for shaping and executing marketing strategies that drive growth and brand awareness for Insight Genesis – IGAi. This role includes developing marketing plans across the platform’s key verticals, defining target segments, and leading campaigns that communicate the value of predictive AI-driven insights. Day-to-day tasks involve collaborating with sales, product, and data teams to align messaging, creating and managing content and digital initiatives, and monitoring performance metrics to refine go-to-market strategies. The Business Marketing Manager will also support lead generation, nurture customer relationships, and contribute to market positioning in emerging and unbanked markets.

Qualifications

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• Candidates should possess strong Marketing and Market Planning skills to design and execute integrated campaigns and go-to-market strategies.
• Candidates should possess Strategic Planning skills to identify growth opportunities, segment markets, and prioritize initiatives across multiple verticals.
• Candidates should possess Sales and Communication skills to collaborate with commercial teams, support lead generation, and deliver clear, compelling messaging to diverse audiences.
• Candidates should bring experience with digital marketing tools, analytics platforms, and CRM systems to track performance and optimize campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent practical experience is also valued.
• Experience in technology, AI, fintech, HR tech, edtech, or health tech, especially in emerging or unbanked markets, is an advantage.
• Demonstrated ability to work independently in a remote environment, manage multiple projects, and collaborate effectively with cross-functional teams.