CATEGORY MANAGER- FMCG

Due to continued growth and also small re-structure , my client- a FMCG organisation- are looking to recruit a proven Category Manager to join their team. Although they have a large brand portfolio and have over 300 employees in the business-; there is a family feel to the business and in this role, you will report to the Head of Category Management ( Colm) who has a proven track record and a personable and affable style.

I had a really good meeting with Colm and he said “ I am really proud of the team and our team is playing a key role in the decision making of the commercial team. We partner closely with our Customers/ predominantly the Retailers and for this role, I am looking for someone who can dissect the data and can tell a story from it; make it engaging and be an enabler for the Commercial Team. As a result , the successful candidate will gain invaluable exposure to the businsess and the trade and there is room for career progression."

** For this role, you must have 3-6 years FMCG category management / insights experience - this is a must– Full bonus in this role is attainable-and this is a hybrid role with 3 days in the office; 2 at home.

PURPOSE OF THIS JOB

The right candidate for this role will be an integral part in building, developing and maintaining credible, long term, category lead relationships with retail partners. In addition, the role will be to support the NAMs & Sales Team, and the wider Category team and to apply category insights and expertise to identify opportunities for them to grow sales and market share.

For this role, you must be able to create spreadsheets, databases and presentations that communicate the raw data into an answer for the business issue.

MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

Category Range Review

• Utilize knowledge of customer and Category Management to facilitate the customer business planning process and lead that dialogue with the National Accounts team and the Retailer
• Strategically develop customer Category Management business plans that integrate with the customers overall business goals
• Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities

Insights

• Turn insights into actions within retailers by executing, analyzing and evaluating category plans & data
• Turn insights into actions for the sales team by identifying key opportunities for the Brand, and educate the sales team on how to capitalize on these opportunities
• Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume
• Deliver new item introductions and performance analysis
• Provide new product/package mix analysis
• Merchandising effectiveness, which includes display and promotion effectiveness

Data Management

Through analysis and study of multiple data sources, develop an unassailable level of energy category insight

• Utilize and understand Nielsen, Talysis, market demographic data, customer point-of-sale and loyalty data and systems used to generate the information for category reviews & internal presentations
• Database maintenance, ensuring all platforms are updated to reflect latest available information

KNOWLEDGE, SKILLS AND EXPERIENCE

. Minimum 3 years experience, including at least 1 years of Category Management

• Extensive knowledge of Nielsen Data
• Excellent analytical skills are needed not only to evaluate, but to provide useful, actionable tools that are clear, meaningful, and delivered in a timely manner
• Strong communication skills are required to express analytics to various levels in the organization; as well as, the ability to deliver presentations and training
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends

For more information please contact Denis Mac Sweeney on 087 977 2742 or email Denis at denis@amicus.ie . All applications will be treated confidentially