Chief Marketing & Sales Officer

I. Purpose

The person in this position is responsible for establishing and expanding ASHA’s non-dues revenue focused marketing and sales strategy and providing oversight for its implementation to optimize revenues from ASHA products, programs, and services. The position will require strategic, analytic, and creative thinking to lead development of an enterprise-wide marketing strategy. The strategy will establish priorities for ASHA’s marketing and sales efforts and align resources accordingly. Additionally, this person establishes standardized approaches and practices and provides guidance to units engaged in marketing and sales efforts that exist throughout the organization. This position has responsibility for managing the Marketing and Sales Cluster and coordination with resources that may functionally report to other units.

II. Key Responsibilities

1. Develop and maintain a clear non-dues revenue marketing and sales strategy that links various clusters, teams, and resources in a way that maximizes ASHA’s non-dues revenue and marketing efforts.
2. Work closely and align efforts with marketing assets currently housed in the Convention and Meetings and Communications Clusters.
3. Identify and make recommendations for new opportunities and approaches for marketing and selling ASHA’s products and services to new and existing customers.
4. Develop and monitor Marketing and Sales Cluster’s budgets and sales objectives.
5. Direct the Marketing and Sales Cluster’s operations; develop and coach staff.
6. Provide consulting, cross-organizational support, and collaboration at all levels to foster buy-in and shared ownership in the development of a cohesive ASHA brand and strategy.
7. Provide guidance and oversight in the development and management of relationships with partners, sponsors, and external organizations.
8. Work in close collaboration with the Communications cluster on integrated MarCom efforts to achieve coherence and synergies across the association.

IV. Autonomy & Decision Making:

The incumbent receives broad work direction and objectives. Latitude is given to the position to determine approaches, procedures, and methodologies for accomplishing the work. Work is evaluated to determine that desired impact is attained. Work is also evaluated to ensure behaviors support the desired culture in the National Office.

V. Qualifications & Skills

Qualifications:

Knowledge typically acquired through:

• At least 15 years progressively responsible experience in similar position, with marketing/sales oversight required.
• Prior experience developing and monitoring departmental budgets; familiarity with revenue expectations exceeding $4M preferred.
• Prior experience working with not-for-profit membership organization preferred.
• Prior experience in brand management preferred.
• History of creative strategic thinking, entrepreneurial spirit, and innovative leadership in developing communications and marketing programs that engage a variety of stakeholders.
• Bachelor’s degree, graduate degree preferred, in marketing or business administration/management.

Skills

• Demonstrated ability to develop and implement comprehensive, integrated marketing and sales plans and programs.
• Demonstrated leadership and collaboration abilities with all levels of organizational management and teams.
• Demonstrated ability to manage people and programs, both functionally and in a matrixed environment.
• Demonstrated understanding of all facets of the marketing discipline, including market research, product positioning, pricing, promotions, sales, and distribution.
• Demonstrated experience with CRM technology and its capabilities.
• Demonstrated ability to conduct, synthesize, and act on market research and analysis and competitive intelligence and identify trends.
• Demonstrated success at developing contracts with outside vendors, sponsors, and partners.
• Knowledge of group process and facilitation as it relates to matrixed decision making.
• Knowledge of Artificial Intelligence and its current impacts on marketing and sales practices and processes.
• Demonstrated understanding of social media practices and proven ability to develop and execute strategies that support marketing and sales efforts.

VI. Universal Expectations of ASHA Staff

At ASHA, we believe in working together to make well-informed decisions that will advance the association and the discipline of human communication sciences and disorders; teamwork is vital to achieving our mission, vision, and maximizing impact. As committed stewards of the organization, we care deeply about our professions, members, and staff, and building a strong and welcoming community. We strive to ensure that everyone's voice is heard and valued. We are dedicated to helping each other grow and innovate by encouraging open communication and continual learning. Our focus is on delivering excellent service and value to members, advancing equity, and promoting the power of science and research. The enduring strength of our work is rooted in community, integrity, and the inclusion of differing perspectives, while collaboratively seeking better solutions.

VII. Equal Employment Opportunity (EEO)

ASHA is an equal opportunity employer. As such, it is ASHA’s policy to provide equal opportunity to all qualified applicants and employees without regard for race, sex (including pregnancy and gender identity), national origin, religion, marital status, disability, veteran status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions.

VIII. Disclaimer

This job description reflects the primary responsibilities of the job but is not a detailed description of all duties which may be required of someone in the position. All ASHA staff are expected to take on additional responsibilities from time to time and to help their colleagues.