Commercial Lead, Asia – Sales & Business Development

About PassMark

PassMark Software has been growing and profitable for 28 years. Our software tools, MemTest86, BurnInTest and PerformanceTest, and our USB test hardware are used across the electronics value chain, from chipmakers like Intel and AMD, to memory makers like Micron and SK Hynix, to manufacturers like Foxconn and Quanta. They run on production and validation lines across Asia.

The business was acquired five months ago and we’re ambitious to grow it faster. Asia already accounts for about a third of our business, and we’ve been selling into the region for well over a decade. We see a big opportunity to grow further, particularly in China and Taiwan.

The role

This is our first commercial hire in the region. You will lead our OEM and factory customer relationships in Asia across our software and hardware test products, and grow the business.

The role is full-time remote and autonomous, with regular travel to customers in the region. Based in Malaysia (preferred) or Singapore.

What we’re looking for

• Fluent Mandarin and English (required, as a large part of the role is working with customers in China and Taiwan)
• A strong negotiator who is comfortable being hands-on with customers
• Technical credibility, ideally an engineering background
• A proven ability to learn new products and markets quickly
• A track record of selling into semiconductor, electronics manufacturing or test and measurement customers
• Someone who wants to build something, not just run an existing territory

How we work

• We are AI-first. Our CRM is updated mostly by agents and inbox sync, so you spend your time with customers, not on admin
• Small team, fast decisions. You work directly with the CEO and decisions get made quickly.
• Distributed by design. The team sits across Australia, Japan and the US, and operates across time zones
• Outcomes, not hours. You set your own schedule. We care about customer relationships and results, not when you’re online
• Your voice shapes the product. You’ll be closest to our customers in Asia, and what you hear from them will directly influence what we build next

What is on offer

• Competitive base salary plus commission
• Fully remote, with real autonomy over how you run the region
• The chance to build Asia from the ground up, hire your own support and grow into leading the regional commercial function
• A profitable, established product set with a strong reputation in the industry