Commercial Manager, Football, SaaS

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. Whilst Formula 1 remains at the heart of our business, we also have an established and growing presence in football, working with clients including Hilton and IFS.

Role Overview

Elite football is one of the most demanding environments in the world.

Every matchday involves thousands of guests, countless moving parts and zero room for error.

For over 17 years, Right Formula has been helping some of the world's biggest brands deliver exceptional experiences across Formula 1, football and global sport.

Halo was built from that experience.

Developed by Right Formula and refined through years of delivering world-class sponsorship and hospitality programmes, Halo is a next-generation event and guest management platform designed specifically for the complexity of modern events.

From matchday hospitality and football sponsorship programmes to tournament activations, VIP experiences and large-scale corporate events, Halo brings every element of event delivery into a single platform.

Ticket management.

Guest communications.

Access control.

Travel information.

Seating plans.

Reporting.

All connected in one place.

Today, Halo is used to support high-profile programmes across global sport and entertainment.

Tomorrow, we believe it can become the platform of choice across football – for clubs, leagues, governing bodies, sponsors, agencies and event organisers worldwide.

And that's where you come in.

This is not a traditional sales role.

This is an opportunity to help build a business.

As Commercial Manager (Football) for Halo, you will take ownership of the commercial growth strategy for the platform within football, helping establish Halo as the market-leading SaaS product for football hospitality, sponsorship and live events.

Reporting into senior leadership, you will own the entire sales cycle - from identifying opportunities and building relationships through to product demonstrations, commercial negotiations and contract signature.

You won't inherit a mature sales machine.

You'll help create it.

You'll build pipeline.

Shape go-to-market strategy.

Unlock new markets across the game.

Win clients.

And help define the future commercial direction of the product.

For the right person, this is a rare opportunity to join a product at an exciting stage of its growth journey and play a genuine role in building something significant.

Key Responsibilities

Commercial Growth

• Own and drive new business sales for Halo across football
• Develop and execute outbound sales strategies
• Build and manage a pipeline across football clubs, leagues, governing bodies, sponsors and agencies
• Generate and qualify new business opportunities
• Lead prospect meetings, product demonstrations and commercial negotiations

Market Development

• Identify new growth opportunities across domestic and international football
• Build relationships with football clubs, leagues, tournament organisers, sponsor brands and agencies
• Represent Halo at football industry events and conferences
• Help position Halo as a market-leading solution within football

Sales & Client Management

• Develop tailored proposals and commercial solutions
• Manage opportunities through the full sales cycle
• Collaborate closely with product and delivery teams
• Work alongside Right Formula's football account teams to grow Halo across existing client relationships, including Hilton and IFS
• Support onboarding and long-term client success

Product & Strategy

• Provide market feedback to the product team
• Help shape future product development priorities
• Contribute to commercial planning and growth strategy
• Play an active role in the evolution of Halo as a business

Skills & Experience Required

You're commercially driven, entrepreneurial and energised by growth.

You enjoy creating opportunities rather than inheriting them.

You're comfortable opening doors, building relationships and navigating complex sales conversations across the football ecosystem.

Most importantly, you're excited by the prospect of helping scale a product with genuine market potential.

You'll likely bring:

• Experience selling SaaS, technology or software solutions
• A proven track record of managing the full sales cycle
• Strong commercial and relationship-building skills
• Confidence presenting to senior stakeholders
• A proactive, self-starting mindset
• Experience within football – ideally across hospitality, sponsorship, ticketing or events – and a network across the game

Role Structure & Benefits

• Hybrid working
• Flexible hours with core working hours between 10am – 4pm
• Discretionary bonus scheme 
• Gym & Retail Discounts
• Enhanced Employer Pension contribution
• Mental Wellbeing Day & Volunteer Day in addition to annual leave
• Sabbatical Leave in conjunction with long-service
• Employee Assistance Programme

After successfully passing probation:

• Private Healthcare 
• £500 per annum individual training budget 
• Cycle to work scheme
• Payroll giving
• Season Ticket Loan
• Work From Anywhere Allowance