Consumer Marketing Manager

About the Job

We are seeking an experienced and commercially minded Consumer Experience Lead to drive consumer experience and marketing communications initiatives for the Total Nutrition business of a leading multinational FMCG organization in the Philippines.

The role will oversee marketing communications, digital activations, consumer engagement, CRM, e-commerce, influencer and PR agency coordination, and consumer journey optimization across a portfolio covering infant formula, vitamins, and supplements.

Reporting to the Head of Consumer Experience, the successful candidate will play a key role in strengthening consumer engagement, delivering impactful brand experiences, and ensuring a consistent and effective consumer journey across multiple touchpoints.

Position Details

• Level: AVP
• Reporting to: Head of Consumer Experience
• Team: 1 direct report – Consumer Experience Executive
• Work Arrangement: Hybrid – 3 days onsite per week

Key Responsibilities

Consumer Experience & Marketing Communications

• Lead consumer experience and marketing communications initiatives for the Total Nutrition business, covering infant formula, vitamins, and supplements.
• Develop and execute integrated marketing communications and advertising initiatives aligned with brand and business objectives.
• Drive consumer engagement strategies that strengthen brand connection and improve the overall consumer experience.

Digital Activations & Consumer Engagement

• Lead digital activations and consumer engagement initiatives across relevant digital platforms.
• Develop and implement initiatives that enhance consumer interaction, engagement, and brand affinity.

CRM & E-Commerce

• Drive CRM initiatives to strengthen consumer relationships and engagement throughout the consumer journey.
• Support e-commerce initiatives and identify opportunities to enhance the digital consumer experience.

Influencer & PR Agency Management

• Manage influencer partnerships and coordinate with PR and advertising agencies to deliver integrated consumer campaigns.
• Work closely with external partners to ensure effective campaign planning and execution.

Consumer Journey Mapping & Optimization

• Lead consumer journey mapping initiatives to better understand consumer needs, behaviors, and interactions across touchpoints.
• Identify opportunities to improve the overall consumer experience and create a more seamless consumer journey.

Cross-Functional Collaboration

• Work closely with the Head of Consumer Experience and Total Nutrition business stakeholders to align consumer experience initiatives with business priorities.
• Coordinate with the GBS team for the development and delivery of marketing collaterals and communication materials.
• Collaborate with internal teams and external agencies to ensure timely and effective execution of marketing initiatives.
• Manage and develop the Consumer Experience Executive, providing direction and support to ensure effective delivery of priorities.

Candidate Profile

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Relevant experience in consumer experience, integrated marketing communications, digital marketing, or brand management.
• Strong background in developing and executing integrated marketing communications and advertising campaigns.
• Demonstrated experience in digital activations, consumer engagement, CRM, and e-commerce initiatives.
• Experience in consumer journey mapping and developing strategies to optimize consumer touchpoints.
• Exposure to influencer marketing, PR agency management, and external partner coordination.
• Background in FMCG, consumer health, nutrition, vitamins and supplements, or other consumer-focused industries is preferred.
• Experience working with infant nutrition or related consumer categories is an advantage.
• Strong understanding of digital consumer behavior, marketing communications, and integrated campaign execution.
• Experience collaborating with cross-functional teams and managing external agencies.
• Strong project management, communication, and stakeholder management skills.
• People management experience, with the ability to lead and develop a team.
• Strategic and consumer-oriented professional who can balance planning with hands-on execution.