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HLTH logo

Conversion Copywriter

HLTH
Posted 4 days ago
🇿🇦South Africa🏠Remote📁Marketing
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Type: Full-time

Location: Remote


About HLTH

HLTH is one of the fastest growing brands of 2026, reaching the top 3% in growth of all stores in the shopify ecosystem and we’re just getting started (literally). At HLTH we believe understanding your health should be effortless. Our devices and app turn health monitoring into clear insights anyone can act on. We build for people who care about longevity, balance, and a healthier future — because healthcare shouldn't be reactive. It should be proactive, continuous, and deeply personal.

Before You Apply

HLTH is an intense environment: we’re demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.


The Role

We’re looking for a Conversion Copywriter to join our best-in class team, bring the strategic ability to write copy that sells and copy that guides. As our Conversion Copywriter, you’ll work with cross-functional team leaders to concept, refine, and execute compelling brand and product messaging strategies up and down our funnel across multiple platforms from creative, to web, and our app.


This role is great for any self-starter who loves to collaborate and is able to confidently advocate for a high standard of work. If you’re ready to write across the funnel, and you’re comfortable moving from a presale page to an onboarding screen, this is the role for you. A passion for health and a love of naps is a big bonus.


What You’ll Do
  • Lead the development of messaging & verbal identity for brand campaigns and new product launches
  • Working alongside platform leads, product managers, designers, and creative strategists to craft high-quality, thumb-stopping, value packed content
  • Write value packed, high-converting pages, ads, adverts, and pdp copy that drives business goals
  • Apply tasteful direct-response principles when required without the scammy undertone
  • Work with leadership to define new processes, helping to implement strategies and protocols around thoughtful use of AI
  • Keep content congruent and consistent across all touch points
  • Know how to raise the stakes on social media copywriting for best results


Who You Are
  • You bring curiosity, strategic thinking, and excellent judgement to the table
  • You translate complex ideas into clear, compelling messaging while maintaining a high bar for your craft
  • You’re a self-starter who thrives in ambiguity, embraces feedback, and loves to evolve
  • You're highly organized, able to balance competing priorities, and consistently deliver high-quality work in a fast-moving environment.
  • You have exceptional taste, a strong point of view, and a passion for creating culturally relevant work that pushes the brand forward.


Requirements
  • Minimum 3+ years of experience from either in-house and agency environments
  • A killer portfolio that demonstrates great command of language.
  • Proven experience across, social, email, brand, and growth channels, with clear demonstrated ability to adapt messaging for maximum impact at every touchpoint
  • Verbal, brand, or creative strategy experience, including brief writing, planning, and identity concepting
  • Ability to navigate fast-paced environments with a focus on team success and content excellence
  • A passion for health, wellness, and human longevity
  • Former experience in health technology or wearables is not required. Former experience in high-growth startup environments is preferred


Don’t fit every checkbox? We encourage you to apply anyway. We’re committed to building a diverse team and recognize that skills can be developed in many different ways with the right coaching.


Compensation
  • Pay Range: Based on region and experience
  • Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range.


What’s In It For You
  • Competitive Pay
  • Performance based bonuses
  • Fully remote working flexibility
  • Unlimited PTO (10-day minimum to recharge)
  • Direct access to $9-figure revenue copywriters for coaching
  • Educational learning & coaching stipend
  • Free company devices and app access
  • And most importantly daily scheduled nap time


Our Hiring Process
  1. Application and portfolio review
  2. Screening Interview
  3. Paid sample test
  4. Interview with the founders
  5. Team interview and offer


We aim to hire for this position in the next 8-14 days so apply quickly.


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