Copywriter

Role Description

Responsible for creating clear, compelling, and conversion-focused marketing copy that communicates Mezan’s value proposition to target audiences. The role focuses on developing Arabic-first content for the Saudi market across digital marketing channels, supporting campaign performance, lead generation, and customer acquisition.

Duties & Responsibilities:

Copywriting & Campaign Content

• Develop compelling copy for landing pages, digital advertisements, email campaigns, and other marketing materials.
• Translate Mezan’s product features into clear, benefit-driven messaging tailored to different customer segments and industries.
• Write headlines, calls to action (CTAs), and campaign messaging aligned with marketing objectives.
• Ensure content accuracy, consistency, and alignment with Mezan’s brand voice.

Conversion Optimization & Collaboration

• Create and test copy variations to improve campaign performance and conversion rates.
• Collaborate with Growth Marketing, Design, Product, and Sales teams to develop effective marketing content.
• Adapt messaging based on campaign performance, customer insights, and market feedback.
• Develop high-quality Arabic content tailored to the GCC/Saudi market, with the ability to produce English content when required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
• 2–4 years of experience in copywriting, preferably in digital marketing or performance marketing.
• Proven experience in B2B SaaS companies is a Must.
• Experience in the Saudi/GCC market is a Must.
• Excellent Arabic copywriting skills and the ability to write English content when required.
• Ability to translate complex product features into clear customer benefits.
• Understanding of digital advertising, landing pages, email marketing, and conversion-focused copywriting.
• Familiarity with A/B testing and performance metrics is an advantage.
• Strong stakeholder management and cross-functional collaboration skills.
• Creativity and attention to detail.
• Ability to adapt tone and messaging to different audiences and channels.
• Strong ability to work within deadlines.
• Openness to feedback and a data-driven approach to improving content performance.

Work Conditions:

• Totally Remote
• Competitive USD Salary
• 5 working days, 8 working hours
• Friendly and very supportive environment.
• Career growth