Landing Page / Direct-Response Conversion Copywriter

Company Description: AiPat.agency helps coaches unlock the full potential of AI, especially ChatGPT, to transform their sales and marketing. The agency has designed a system of nine specialised AI agents, combining ChatGPT and other models, to semi-automate 80–90% of core sales and marketing tasks. This approach lets coaching professionals regain over 1,000 hours a year and focus on delivering high-quality coaching to clients. AiPat.agency also fosters an active learning community through live podcast-style discussion groups every Thursday and weekly lesson releases on Skool. Team members collaborate in a fast-moving, experiment-driven environment focused on practical AI applications and measurable results.

Role Description: The Landing Page / Direct-Response Conversion Copywriter will create high-converting landing pages, opt-in pages, and sales page copy tailored for coaching offers and AI-powered services. Day-to-day responsibilities include researching target audiences, clarifying value propositions, and writing persuasive headlines, body copy, calls to action, and email funnels that drive sign-ups and sales. The role involves collaborating with the founder and marketing team to test different angles, refine messaging based on performance data, and adapt copy for various platforms and funnel stages. This is a temporary, remote role, with flexible collaboration across time zones, focused on producing clear, conversion-focused deliverables on set timelines.

Qualifications

• Strong direct-response and conversion-focused copywriting skills, including experience with landing pages, sales pages, and email sequences.
• Demonstrated ability to research audiences, identify pain points, and translate insights into compelling, benefit-led messaging.
• Clear, concise written Communication skills, with the ability to explain complex AI and coaching concepts in simple, action-oriented language.
• Experience with basic Administrative Assistance and Clerical Skills such as organising copy assets, tracking versions, and maintaining documentation.
• Comfort with remote collaboration tools and Office Equipment/software (e.g., Google Docs, project management platforms, and online meeting tools).
• Familiarity with coaching, online education, or info-product funnels, and understanding of standard landing page and funnel structures.
• Ability to work independently, manage deadlines, and iterate quickly based on feedback and performance metrics.
• Previous experience writing for AI, SaaS, or tech-focused services is an advantage.
• A portfolio showcasing successful landing pages or campaigns that improved conversions is strongly preferred.