Creative Producer / Creative Strategist (Meta Ads)

Hi! We're Vinci, and we're building Vinci Go: an AI assistant that helps small business owners and freelancers with their daily work and gives them their time back. It lives in WhatsApp and works inside their inbox and work tools. It also answers their customers, so they can focus on the business instead of the admin.

It also works as a personal assistant: it books things, calls places on their behalf, reminds and plans. We build it for shop and restaurant owners, hosts, salons and clinics, agents and freelancers.

The model will feel familiar if you come from subscription apps: paid social → mobile quiz funnel → $1 for 7 days, then $39 a month, across several countries and languages. We're scaling Meta ads now, with TikTok next, and we're hiring our first Creative Producer to own the creative engine end to end: what we test, why, and what we make next.

What you'll do:

• Own the creative testing roadmap: angles, hooks, personas, formats, and a steady weekly testing rhythm.
• Write scripts and briefs for two motion/ad designers: motion ads, statics, product-demo videos, UGC-style scripts.
• Read the results with media buying (CTR, hook rate, CPA, cost per trial, trial → paid) and decide what to kill, iterate, and scale.
• Keep a simple creative log: each concept, its hypothesis, the result, and the learning.
• Track competitors and trends with Meta Ad Library, TikTok Creative Center, subscription-app funnels, and AI assistant products. Use AI to research faster.
• Later: find, brief, and manage UGC creators and a video editor.

We'll be a match if you:

• Speak and write English fluently. This is a must: you'll write the scripts, briefs, and hooks in English and work directly with the founder.
• Have 2+ years in creative production or creative strategy for performance marketing: B2C, subscription apps, SaaS, or e-commerce, mostly on Meta.
• Decide based on data, not only creative gut feeling, and can walk us through a test that changed the outcome.
• Know CPA, CTR, ROAS, hook rate, and how creative moves them.
• Write sharp short-form hooks and scripts.
• Have briefed and managed designers or freelancers before.
• Use AI tools in your real workflow and are comfortable with Notion / Airtable / Figma / CapCut.

Bonus points:

• You've worked at Genesis or any other app factory (subscription apps scaled on paid social).
• Quiz funnel or subscription app experience (trial → paid).
• Experience running creatives across several markets and languages.
• Experience working with UGC creators.
• Some hands-on motion or editing skills, enough to prototype a concept yourself.

What we offer:

• $20–35 per hour, depending on experience. You're paid for logged hours, invoiced monthly as a FOP via Wise, Payoneer, or bank transfer.
• ~15–20 hours a week with flexible scheduling, fully remote, a weekly review, and a chat sync with CET overlap.
• You work directly with the founder and have real ownership of the creative direction, with no micromanagement.
• No fixed-term contract. We start with a 2-week trial sprint and continue as long as it works for both of us. There's room to grow into a lead role as the team scales.

Hiring process (about 1 week):

1. Apply with your CV and a short note on one creative test you ran: the hypothesis, what you made, and what happened.
2. A 30-minute call with the founder (in English).
3. A paid test task: 10 hooks and 3 full briefs for Vinci Go, based on our funnel.
4. Start.

Does this look like your next career step? We'd love to hear from you.

Heads-up: Vinci Go is a separate product, built by a team closely connected to Spendbase — that's why this role is posted here.