Creative Strategist / Creative Director (YouTube Ads)

About Us

Natura Labs is a remote-first performance marketing agency. We build and scale direct response campaigns on YouTube for eCommerce and lead generation offers, with a strong focus on affiliate offers in various home improvement verticals. Our team includes media buyers, designers, video editors, and developers.

The Role

We’re looking for a Creative Strategist / Creative Director to lead the creative team in one of our pods. You’ll manage a team of video editors and designers day to day, own the ideas and scripts behind our YouTube ads, and work directly with the pod lead and media buyers to turn ad data into winning creative.

You are the person between the team and the pod lead. You’ll brief the work, keep the team on schedule, review everything, and make sure only launch-ready ads move forward.

Most of our ads are UGC-style videos, often made with AI video tools, that need to look and feel like real people filming on their phones.

What You’ll Do

Team management

• Manage a team of video editors and designers day to day
• Write clear briefs and create tasks in ClickUp, then assign them to the right people
• Track deadlines and follow up so batches ship on time
• Review every ad before it goes to the pod lead, and give clear written or Loom feedback that editors can fix in one round
• Hold editors to a clear quality standard and flag anyone who keeps missing it
• Onboard new editors and get them up to speed on our standards
• Keep the pod lead updated on progress, blockers, and team performance

Creative strategy

• Come up with ad concepts, angles, and hooks based on the offer, the audience, and performance data
• Write scripts for YouTube video ads, UGC, VSLs, and landing page copy
• Write hooks and ad bodies in a modular system, so we can test many hook + body combinations fast
• Take winning ads and plan iterations and remakes to scale them
• Work with media buyers to read YouTube Ads results, find what’s working, and plan the next round of tests
• Keep up with ad trends and what competitors are running

Quality control

• Set and hold the standard for UGC-style ads: real-looking scenes, natural handheld camera, consistent characters, voice, and captions, and clean audio
• Direct AI-generated video work and catch AI issues (distorted faces, gibberish text, visual glitches) before anything ships

What We’re Looking For

• Proven experience managing a creative team (editors, designers, or both) day to day, including assigning work, tracking deadlines, and giving feedback
• Strong direct response marketing background
• Proven experience creating ads for YouTube accounts spending at least $20K/day and $500K+/month in a single account
• Experience with eCommerce and lead generation campaigns
• Strong content creation skills, especially writing ad scripts and hooks that stop viewers from skipping
• Experience producing ads at volume through hook/body testing and iterations, not just one-off creatives
• Experience directing or reviewing ads made with AI video tools (e.g. Higgsfield, Veo, Kling, or similar)
• A strong eye for what makes UGC feel real versus staged
• Hands-on YouTube Ads experience (Google Ads), including key metrics (view rate, CPV, CTR, CPA, ROAS, hook/skip rate)
• Comfortable with project management tools like ClickUp and review tools like Frame.io
• Experience working directly with founders or clients
• Data-driven and results-oriented mindset
• Clear written and spoken English
• Organized and able to manage several projects and people at once in a remote team

Nice to Have

• Experience with affiliate marketing or lead-gen offers, especially in home improvement (roofing, gutters, windows, bathrooms, etc.)
• Experience writing VSL (Video Sales Letter) scripts, especially for nutra-style offers
• Meta Ads experience
• Agency experience across multiple brands

How to Apply

Please apply through the form and include a portfolio or samples of YouTube ads/scripts you’ve written or led. Applications without samples won’t be reviewed.

Form link here: https://forms.gle/vTGfXzinV2LbPEvo9