Head of Membership Growth

SmarterHome.AI

HEAD OF MEMBERSHIP GROWTH

Reports To President

Location

Remote — Latin America or India, with at least 4 hours of daily overlap with U.S. Pacific Time

Travel

Periodic trips to our Newport Beach, California headquarters; a valid U.S. visa for business travel is required or must be obtainable

Type

Full-time

About Us

SmarterHome.ai is a membership platform that helps U.S. households save money and manage their home, with real-time help from Hey Smarty, our AI concierge.

The Role

You grow our membership: more households joining, staying, and getting value every month. You own the number, the budget, and a dedicated development team. This is a hands-on role for a growth operator, not a strategy or coordination role.

What You'll Do

• Run lifecycle marketing across SMS, email, push, and in-app: onboarding, conversion, renewal, and win-back
• Design offers, pricing tests, and promotions, and run weekly experiments with measured results • Own the member growth budget and put money where it performs
• Direct developers on the member experience across web and mobile
• Turn member data into decisions, and hold partners to the data quality we need
• Report directly to the President with a weekly written update

Must-Have Skills

• 6+ years in growth, lifecycle, or retention marketing for a U.S. consumer subscription, membership, or loyalty business
• A track record of measurable lift in conversion or retention, with the numbers to prove it
• Hands-on with a lifecycle platform (Braze, Iterable, Klaviyo, Customer.io, or similar) and SMS at scale
• Working knowledge of U.S. SMS consent and compliance rules (TCPA)
• Has owned a marketing budget and can show the return on it
• Has directed developers or acted as a product owner
• Strong analytical skills and highly fluent with AI tools in everyday work
• Excellent written English

Nice to Have

• Rewards, cashback, card-linked offers, or member discount programs
• Home services, telecom, insurance, or fintech
• AI-powered product features
• Spanish fluency

How You'll Be Measured

Growth in active members, retention, conversion, and the return on every dollar you spend.

To Apply

Along with your resume, answer one question: walk us through a lifecycle program you ran — the budget, the control group, the lift, and what you cut.