Creative Strategist (Social & Video)

ABOUT DIGITAL SHAPING

Digital Shaping is a fully remote growth agency working with DTC, ecommerce and service brands across the US, UK, UAE and Australia. We handle SEO and AI search, social media, YouTube, performance marketing and websites.

Our content team produces short form video, long form YouTube, UGC and cinematic brand content for international clients who expect real results, not just activity.

As an agency, you will work across multiple client accounts at the same time, each with its own brand, audience and goals.

THE ROLE

We are looking for a Creative Content Strategist who lives and breathes content.

You come up with the ideas. You write the scripts. You set the creative direction. Then you brief our designers and video editors to bring it all to life.

You understand why content goes viral. You do not post something and hope it works. Every idea you pitch has a reason behind it: a proven hook, a format that is winning right now, or data from what already performed.

This is not a posting or scheduling role. You are the creative brain behind every piece of content we make for our clients.

WHAT YOU WILL DO

Concepts and Scripting

• Create content concepts for Instagram Reels, TikTok, Facebook, YouTube Shorts and long form YouTube

• Write scripts, hooks and talking points that stop the scroll and hold attention

• Plan long form YouTube videos: topics, outlines, titles and thumbnail concepts

• Spot trends early and adapt them to each brand without losing its identity

• Break down why viral content works and apply those lessons to our clients

Creative and Visual Direction

• Define the look and feel for each client: moodboards, references, pacing, music and on screen text style

• Direct a range of formats: cinematic brand videos, UGC, founder led videos, talking heads, product content and carousels

• Write shot lists and filming guides for clients and UGC creators who shoot their own footage

• Make sure every piece matches the brand's aesthetic and quality bar

Content Calendars

• Build and maintain monthly content calendars for every client

• Keep calendars updated daily with status, deadlines, captions, assets and posting dates

• Make sure nothing is missed, late or posted with errors

• Keep the team and clients aligned on what is coming up and what needs approval

Team Direction

• Brief graphic designers on static posts and carousels

• Brief video editors on short form and long form edits with clear references, structure and timing

• Review drafts, give sharp feedback and approve final content

• Check every detail before anything goes live: spelling, captions, branding, formatting and sizing

• Keep production moving across multiple clients on schedule

Strategy and Performance

• Build monthly content plans and content pillars for each client

• Track hook rate, watch time, retention, shares, saves, follower growth and inbound leads

• Identify winning formats and double down on them

• Run creative tests and improve results month over month

• Write captions that support the content and drive comments, shares and leads

WHAT SUCCESS LOOKS LIKE

• Content that consistently beats each client's average views and retention

• Calendars that are always accurate, complete and ahead of schedule

• Briefs so clear that editors and designers can execute without back and forth

• A steady pipeline of fresh, tested concepts for every client

• Growing reach, engagement and inbound leads for every brand we manage

WHAT YOU BRING

• 3+ years creating or strategizing short form video content

• Proven experience with international brands, especially US based social media accounts

• Strong understanding of US audiences, culture, trends and tone

• A portfolio of scripts and content you concepted, with real results to show

• Deep understanding of how virality works: hooks, storytelling, pacing, retention and algorithms

• Extremely detail oriented; you catch mistakes before anyone else does

• Experience managing content calendars across multiple accounts at once

• Experience directing video editors and graphic designers

• Strong visual taste across cinematic, UGC and brand content styles

• Comfortable reading analytics on Instagram, TikTok and YouTube

• Fluent English, written and spoken

• A reliable laptop, stable internet and a backup power solution

AI FIRST MINDSET (REQUIRED)

We are an AI forward agency, and we expect you to be one too.

• You use Claude, ChatGPT and other AI tools every day for research, scripting, ideation and analysis

• You know how to write strong prompts and get high quality output, not generic AI content

• You use AI to work faster and smarter, while keeping every piece human, creative and on brand

BONUS POINTS IF YOU

• Have used project management and tracking tools like Jira, Hubstaff, ClickUp, Asana or Notion

• Have agency experience with DTC or ecommerce brands

• Have run long form YouTube channels or written YouTube scripts

• Have worked directly with UGC creators

• Understand paid social creative for Meta and TikTok ads

• Can edit or design yourself, even at a basic level

WORKING HOURS AND AVAILABILITY

• Full time, 9 hours a day including a 1 hour break

• 11 AM to 8 PM Pakistan time

• 100% remote, but fully present: you must be online, reachable and responsive throughout working hours

• You will join calls, reply to the team quickly and keep work moving during the day

PLEASE DO NOT APPLY IF

• You are looking for part time work or freelance work alongside another job

• You cannot be fully available from 11 AM to 8 PM Pakistan time

• You have only worked with Pakistani brands

• Your experience is mainly posting, scheduling or caption writing

• You cannot explain why a piece of content performed, beyond "it felt right"

• You cannot show content you concepted and the results it got

• You are not comfortable leading and giving feedback to creatives

WHAT WE OFFER

• Base salary of PKR 80,000 to 130,000 per month, based on experience

• Quarterly performance bonuses, 4 bonuses every year

• Paid annual leave

• Paid sick leave

• Paid public and cultural holidays

• 100% remote, work from home with no commute

• Work with international brands from the US, UK, UAE and Australia

• Daily use of the latest AI tools in a forward thinking team

• A long term role with real room to grow; strong performers move into senior and leadership positions as our content team expands

• If you are obsessed with content, think in hooks and want to build work for international brands you will be proud to show, we want to hear from you.