Creative Team Lead

Job Title: Creative Team Lead (Design, Video & Creative Direction)

Employment Type: Full-Time; Hybrid with one in-office day per week in BGC or Makati (varies by week).

Job Description

How you'll make an impact?

We're launching a women's consumer brand in the Philippines, reinventing the form factor of everyday supplements into something visual, shareable, and built for video-first commerce. The brand launches in Q4, and the founder, a 10-year eCommerce veteran, needs a hands-on creative leader who can set the creative direction, produce to a high standard, and run day-to-day creative and e-commerce execution so he can focus on the business. You'll lead the creative team and define what the brand should make, why it should work, and how it should be built, while staying hands-on in design and video. AI is core to how you work, using tools like Claude, ChatGPT, Midjourney, Runway, Sora, ElevenLabs, or Descript to move faster than the average creative on the team.

Role Overview:

• Lead and coach the creative team, starting with the Multimedia Artist and growing to include content creators and ads support.
• Own creative direction: define what the brand should make, why it should work, and how it should be built across TikTok, Reels, paid social, and marketplaces.
• Stay hands-on: pair strong design and video editing skills with leadership, and brief the idea, then make or refine it yourself.
• Own day-to-day project management and delivery across social content, e-commerce creative, and launch campaigns.
• Act as the founder's right hand on creative and e-commerce execution, taking day-to-day strategy, ideation, and task management off his plate.

Key Responsibilities:

• Team leadership & creative direction: Set priorities, assign work, and review output from the Multimedia Artist and wider team, giving clear feedback so everything is on-brand and on-deadline.
• Hands-on design & video: Execute or refine the first version yourself: social graphics, short-form video edits, product visuals, and e-commerce assets.
• AI-assisted production: Use AI tools daily for ideation, scripting, image and video generation, storyboarding, and content variation.
• Creative strategy & testing: Develop concepts, hooks, and repeatable formats for TikTok, Reels, paid social, and marketplace content. Run a creative testing pipeline (hooks, angles, thumbnails, CTAs) and turn performance data into the next round.
• Content planning & e-commerce creative: Build and manage content calendars, launch timelines, and approval workflows. Oversee creative for TikTok Shop, Shopee, Lazada, and the brand site, including listings, product visuals, and promotional assets.
• Campaign & creator coordination: Build creator briefs, shot lists, and scripts for UGC and influencer campaigns, and coordinate with the Ads Manager, content creators, and influencers.
• Reporting & operations: Report progress, blockers, and results to the founder, and build simple trackers and SOPs to keep the team moving quickly.

Required Experience:

• Proven experience leading or managing creatives (design, video, content, or social) at an e-commerce or consumer brand.

• Strong graphic design skills: typography, composition, hierarchy, and taste.

• Strong short-form video editing: pacing, hooks, captions, sound, mobile-first framing, and native platform conventions.
• Creative direction: able to brief an idea, and to critique and direct design, video, and AI-assisted content to a high brand standard.
• AI fluency that is current and shipped, used in an actual daily workflow, not as a demo. Portfolio evidence required.
• PH e-commerce and social commerce fluency (TikTok Shop, Shopee, Lazada, Instagram), with a feel for what creative sells here.
• Track record of running day-to-day project management for content and campaign launches (timelines, briefs, reviews, delivery), with strong communication and the independence to work directly with a founder.

Preferred Qualifications:

• Consumer brand work in supplements, beauty, wellness, intimate care, food/beverage, or FMCG, ideally a Filipina-focused DTC lifestyle brand.

• Direct TikTok Shop PH content or ads experience.

• Experience with creators and influencers, including UGC programs, in a performance-marketing environment where volume and iteration matter.

• Motion, 3D, or advanced AI video workflows (Runway, Sora, Kling).

• Startup or launch-phase experience, with a record of building simple systems, SOPs, and trackers.

What You'll Bring to the Team:

• A leader's mindset: takes direction at a high level and runs with it, without needing step-by-step instructions.
• Hands-on credibility in design and video that earns the respect of designers, editors, and strategists, plus the ability to coach less experienced teammates.
• Strategic range paired with hands-on execution, comfortable owning an idea from concept to finished asset.
• A track record of using AI tools to genuinely move faster, not just to demo them.
• Urgency and ownership during a tight launch window, with calm, clear communication to the founder.

Schedule & Location Setup

Location: Metro Manila — Hybrid, with one in-office day per week in BGC or Makati (varies by week).

Schedule: Philippine Time (PHT): Monday–Friday, standard daytime business hours (exact hours to be confirmed directly with the founder).

Contract Type: Full-time from day one

Benefits: Competitive with top PH DTC brands; specific package to be discussed directly on the founder call.