CREATIVO BTL / EXPERIENTIAL

Creativo BTL / Experiential

Requirements

• 5+ years of experience in BTL, Experiential Marketing, Advertising, Activations, Events, or related agencies.

• Professional English proficiency (mandatory), with the ability to participate in meetings and present and defend creative proposals with clients.

• Bachelor’s degree in Communication, Advertising, Marketing, Graphic Design, or a related field.

• Strong experience developing creative concepts, Big Ideas, and brand experiences from brief to execution.

• Experience leading creative projects and guiding junior creative profiles.

• Ability to analyze and challenge briefs, identify insights, and translate them into relevant and executable ideas.

• Experience presenting and defending creative proposals directly with clients.

• Experience collaborating with Creative, Art, Account, Strategy, and Production teams.

• Basic knowledge of event and experiential production, including venues, materials, suppliers, technology, budgets, and execution.

• Portfolio demonstrating conceptual thinking, Big Ideas, storytelling, and executed BTL/Experiential projects.

Activities

• Analyze briefs and identify challenges, insights, and creative opportunities.

• Develop Big Ideas, creative concepts, and communication territories for events, activations, launches, and brand experiences.

• Translate concepts into complete experiences, defining the consumer journey, interactions, moments, and touchpoints.

• Build and structure creative presentations and compelling storytelling.

• Present and defend creative proposals internally and directly with clients.

• Lead brainstorming sessions and guide junior creative profiles in the development of ideas.

• Work closely with Art to ensure that the visual execution reflects the creative concept.

• Collaborate with Production to evaluate feasibility, budgets, materials, timelines, and execution requirements.

• Receive and analyze client feedback and transform it into solutions that strengthen the creative proposal.

• Take ownership of projects from the initial brief through production and final execution.

Skills

• Creative and conceptual thinking.

• Big Idea development.

• Experiential thinking.

• Storytelling.

• Critical thinking and creative judgment.

• Client presentation and communication skills.

• Leadership and ownership.

• Teamwork and collaboration.

• Creativity and cultural awareness.

• Problem-solving.

• Adaptability.

• Attention to detail.

• Ability to work under pressure.

• Passion for culture, trends, entertainment, technology, design, music, fashion, and brand experiences.