CRM Manager

💥 CRM & Retention Manager

💥 Netherlands | Fully Remote (Europe)

💥 Up to €5k per month | DOE

💥 Full-time | Long-term Contract Opportunity

ThePlaceToBe are delighted to be partnering with a fast-growing international DTC consumer brand on an exciting CRM & Retention Manager opportunity.

Operating across multiple European markets, this subscription-first business has built an established customer base and is now focused on its next stage of growth: increasing customer lifetime value, improving retention and bringing lapsed customers back into the fold.

About the role...

This is a role for someone who understands that great CRM is about much more than sending emails. It's about understanding customer behaviour, knowing what motivates people to buy and stay, and creating the right messaging at the right moment.

You'll own the CRM and retention roadmap, leading everything from lifecycle strategy and segmentation to reactivation campaigns, testing and optimisation. You'll have a CRM Executive supporting day-to-day delivery, but you'll also be comfortable rolling up your sleeves and getting hands-on in Klaviyo.

What you'll be doing day to day...

• Own and develop the CRM and retention strategy across international markets, prioritising activity that drives subscriber retention, reactivation and customer lifetime value.
• Build and optimise lifecycle journeys in Klaviyo, including welcome, post-purchase, replenishment, win-back, cancel/save and abandoned basket flows.
• Lead reactivation strategies for lapsed subscribers and one-time purchasers, using customer insight and behavioural data to improve conversion and repeat purchase.
• Develop compelling lifecycle messaging, segmentation and testing strategies, using customer psychology and copywriting to influence purchasing decisions and build trust.
• Lead and support a CRM Executive, overseeing execution, testing and reporting while working closely with Growth, CRO, Development and Customer Service teams.

About you...

You're a commercially minded CRM specialist who combines strategic thinking with a genuinely hands-on approach. You understand customer psychology, love getting into the detail of what makes people convert and know how to turn data and insight into effective retention campaigns.

You're confident owning a CRM function, but equally happy building flows, writing copy and getting stuck into testing. You're also comfortable working across multiple markets and adapting messaging to different customer audiences.

What we're looking for...

• Strong experience in CRM, lifecycle or retention marketing within a DTC or ecommerce business, ideally with a subscription-first model.
• Advanced Klaviyo experience, including building complex flows, segmentation, A/B testing and performance reporting.
• A proven track record of improving retention, reactivation, repeat purchase and customer lifetime value through effective CRM strategies.
• Excellent copywriting skills and a strong understanding of customer psychology, with the ability to turn customer insights into messaging that converts.
• Experience managing or mentoring others and delivering CRM activity across multiple markets.

Sound like you? Or interested in having a chat about your next career move? Get in touch 💌