CRM Campaign Specialist

CRM Campaign Specialist

Location: Hybrid | Amsterdam
Hours: 40 hours per week
Contract: Freelance, up until the end of 2027
Languages: English


About the Role

We are looking for a hands-on CRM Campaign Specialist to drive customer engagement, retention and conversion through highly personalized communication across email, push notifications and other direct messaging channels.
In this role, you will own the end-to-end execution of CRM campaigns, from audience segmentation and content creation to deployment, testing and performance analysis. You'll work at the intersection of marketing, technology and data, leveraging leading marketing automation platforms to deliver impactful customer experiences at scale.
This is an ideal opportunity for someone who enjoys combining technical expertise with customer-centric thinking and is passionate about transforming customer data into meaningful, high-performing campaigns.


What You'll Do

• Build, execute and optimize CRM campaigns across email, push notifications, SMS and emerging messaging channels.
• Develop responsive email templates and dynamic content using HTML, CSS and scripting languages such as AMPscript and JavaScript.
• Create advanced audience segmentations using SQL and customer data models.
• Manage campaign deployment, QA, testing and performance monitoring.
• Execute A/B and multivariate testing to improve engagement, conversion and retention metrics.
• Implement personalized customer journeys using dynamic content and behavioral triggers.
• Monitor campaign KPIs including open rates, CTR, conversion rates, engagement and deliverability.
• Collaborate closely with Product, Data Science, UX and Marketing stakeholders to design high-impact customer journeys.
• Troubleshoot technical issues related to rendering, tracking and campaign execution.
• Explore AI-driven opportunities including personalization, predictive targeting and content optimization.
• Prepare performance reports and translate insights into actionable recommendations.
  
  

What You'll Bring

• 3+ years of experience in CRM, lifecycle marketing or marketing automation.
• Strong hands-on experience with enterprise CRM and marketing automation platforms.
• Advanced SQL skills for segmentation, targeting and reporting.
• Experience building responsive emails from scratch using HTML and CSS.
• Knowledge of AMPscript, JavaScript or similar scripting languages.
• Proven experience managing campaign QA, deployment and optimization.
• Strong analytical mindset with experience interpreting customer engagement data.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines simultaneously.
  
  

Systems & Tools

• Salesforce Marketing Cloud
• Adobe Campaign
• Braze
• Marketo
• HubSpot
• Litmus
• SQL
• HTML / CSS
• Google Analytics
• Customer Data Platforms (CDP)
  
  

Benefits & Perks

• Competitive hourly rate
• Hybrid working model
• Professional development
• Access to leading MarTech and AI technologies
• International and collaborative work environment
• Strong focus on innovation, experimentation and continuous learning
  
  

Interested?

Are you passionate about customer engagement, marketing automation and data-driven campaign optimisation? We'd love to hear from you.

Apply now or reach out to n.keizer @ jpgray.nl.

Let op: vacaturefraude

Helaas komt vacaturefraude steeds vaker voor. We waarschuwen je voor mogelijke misleiding:
* Wij zullen nooit via WhatsApp of in een videogesprek vragen om jouw persoonlijke gegevens (zoals een kopie van je ID, bankgegevens of BSN).
* Twijfel je over de echtheid van een vacature of contactpersoon? Neem dan altijd rechtstreeks contact met ons op via de officiële contactgegevens op onze website.

Important: job fraud

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* We will never ask for personal information (such as a copy of your ID, bank details, or social security number) via WhatsApp or during a video call.
* If you're unsure whether a vacancy or contact person is legitimate, please reach out to us directly using the official contact details on our website.