CRM Specialist

Purpose of the Role To build, manage, and optimize CRM systems and automations (primarily in Go High Level) that drive client results. The CRM Specialist plays a critical role in creating conversion-optimized funnels, integrating systems, and supporting the delivery of high-quality marketing services to painting company clients. About the Role As a CRM Specialist, you will collaborate with account management and client servicing teams to deliver high-performing CRM solutions. You will create and optimize lead funnels, automations, and workflows primarily using Go High Level, troubleshoot complex CRM issues, and document processes for team training. This is a full-time remote position aligned with US Eastern Standard Time (EST). What You'll Do Collaborate with account management and client servicing teams to deliver CRM solutions Build and optimize lead funnels, nurturing sequences, and automations using Go High Level (GHL) Troubleshoot CRM issues including integrations and webhook configurations Support conversion rate optimization through CRM strategies Implement internal automation process improvements Document workflows and create screen recording videos for team training Participate in Zoom calls to align on project progress and team collaboration Ensure CRM deliverables meet client goals, deadlines, and quality standards Requirements 3+ years of CRM experience with strong focus on Go High Level (GHL) Ability to build automations, funnels, and workflows in GHL Experience managing webhooks and third-party integrations Strong problem-solving and independent troubleshooting skills Highly organized with excellent attention to detail Strong written and verbal English communication Proactive team player comfortable in a remote-first environment Experience creating documentation and screen recordings for knowledge sharing