Social Media Manager

Company Description Wafi Engineering is an engineering and technology firm delivering advanced industrial solutions across multiple specialized verticals. The company’s aerospace division handles conceptual generative design, carbon composite UAV manufacturing, CFD simulations, and HIL testing under FAA/MIL standards. Its digital arm develops full-stack SaaS architectures, custom ERP systems, web applications, and automated AI data pipelines using React and AWS. Wafi Infrastructure focuses on solar-integrated infrastructure design, while the manufacturing wing produces CNC‑machined BLDC motor fans and surgical equipment. Team members collaborate in a multidisciplinary environment where engineering, software, infrastructure, and manufacturing intersect.

Role Description The Social Media Manager is responsible for planning, creating, and publishing content across Wafi Engineering’s social media channels to strengthen brand awareness and engagement. This contract role involves managing daily posting schedules, optimizing profiles and posts for reach and performance, and responding to comments and messages in a timely and professional manner. The Social Media Manager will develop and implement content strategies aligned with each business vertical, collaborate with engineering and product teams to translate technical concepts into accessible content, and analyze performance metrics to refine campaigns. This is a hybrid role based in Lahore, with regular on-site collaboration and some work-from-home flexibility.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning campaigns and improving channel performance.
• Candidates should possess advanced Content Strategy and Writing skills to create clear, engaging, and technically accurate content.
• Candidates should possess excellent Communication skills for cross-functional collaboration and community management.
• Candidates should possess familiarity with major social platforms (e.g., LinkedIn, Instagram, X, Facebook) and basic analytics tools to track and report on KPIs.
• Candidates should possess the ability to interpret technical information from engineering teams and adapt it for diverse audiences.
• Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a hybrid work setup.
• Relevant experience in B2B technology, engineering, or industrial sectors is beneficial; prior work managing social media for high-tech products is a plus.
• A bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience, is preferred.