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CRM Specialist

CarTrawlerOther
Hiring from
Ireland
Work type
Hybrid
Posted
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What you’ll do as a CRM Specialist

Campaign Execution & Delivery

  • Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and customer objectives.
  • Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
  • Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner marketing tools.
  • Ensure campaign quality and consistency across audience selection, customer journeys, landing pages, compliance and partner requirements.
  • Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.

    • CRM & Loyalty Data & Insights

    • Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
    • Analyse campaign performance and loyalty data to optimise future activity.
    • Turn campaign insights into commercially focused recommendations.
    • Define, monitor and report on CRM & loyalty KPIs including engagement, retention, conversion and revenue.
    • Deliver regular performance reporting to internal squads and partners.

      • Quality Assurance & Continuous Improvement

      • Conduct quality assurance across CRM and loyalty campaigns to ensure an excellent customer experience.
      • Act as the key liaison between partners and internal teams to align CRM, loyalty and commercial objectives.
      • Identify opportunities to improve campaign execution, processes and operational efficiency.
      • Champion CRM and loyalty best practice across lifecycle marketing and partner engagement.

        • CRM & Loyalty Testing & Innovation

        • Support CRM and loyalty initiatives that improve engagement, retention and commercial performance.
        • Plan, execute and analyse A/B and multivariate testing programmes.
        • Identify opportunities to enhance loyalty propositions, automation and lifecycle journeys.
        • Collaborate with Revenue Enablement, BI, Marketing Technology and Commercial teams to scale successful initiatives.

          • Stakeholder Collaboration & Communication

          • Build strong relationships with airline and travel partners as the CRM & Loyalty expert.
          • Understand partner loyalty programmes, customer strategies and commercial priorities.
          • Translate partner requirements into clear briefs for CRM, Campaign, Merchandising and Design teams.
          • Advise internal teams and partners on CRM, lifecycle marketing and loyalty best practices.
          • Partner with CRM, Loyalty, Revenue Enablement and Commercial teams to identify new opportunities.
          • Share industry trends, loyalty insights and CRM best practices across the business.

            • Continuous Improvement & Knowledge Sharing

            • Improve CRM processes and partner integrations to enhance campaign delivery.
            • Identify and implement new CRM and loyalty capabilities that create partner value.
            • Share knowledge and best practices across the CRM team.
            • Mentor and support colleagues where appropriate.

What you'll bring to the team

Qualifications

  • Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience.
  • Salesforce Marketing Cloud certifications are an advantage.
  • CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable.
  • Fluent English.

    • Experience

    • 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel.
    • Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms.
    • Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns.
    • Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
    • Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
    • Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
    • Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations

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