Customer Marketing Manager

Job Description W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts. Key Responsibilities • Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation • Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles • Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns • Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies • Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications • Create compelling messaging and content tailored to past customers at various stages of their lifecycle • Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization • Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach • Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant Ideal Candidate • 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing • Strong understanding of customer journey mapping and marketing automation principles • Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua) • Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams • Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs • Excellent communication and stakeholder management skills • Experience in B2B, SaaS, or professional training/education environments is strongly preferred • Familiarity with prepay or subscription-based business models is a plus