Digital Growth Specialist

DIGITAL GROWTH SPECIALIST

Location: Remote

Employment Type: Full-Time

Department: Marketing & Communications

Brands Managed: Five (5)

Salary: US$800–US$1,200 per month, depending on experience and demonstrated results

Additional Incentive: Performance bonuses tied to agreed business outcomes

ABOUT JS MORLU

JS Morlu is a globally recognized professional services and technology company operating across the United States, Africa, and Asia. We deliver world-class solutions in accounting, audit, financial systems, enterprise technology, SaaS development, and digital transformation. With a strong culture of discipline, performance, and innovation, our mission is to build systems and teams that solve real-world problems at scale. As part of our growing digital innovation division, we are seeking a high-accountability Digital Growth Specialist who can drive growth performance and delivery excellence across our products.

THE OPPORTUNITY

We are seeking a creative, proactive, and results-driven Digital Growth Specialist to manage and grow the online presence of five company brands.

You will turn business priorities into compelling content, engaged audiences, qualified leads, and measurable growth.

This is a hands-on role requiring strong writing, content creation, campaign execution, community management, and performance analysis.

We seek measurable growth—not simply regular posting.

KEY RESPONSIBILITIES

1. MANAGE FIVE DISTINCT BRANDS

• Develop and execute a separate social media strategy and content calendar for each brand.

• Manage Facebook, Instagram, LinkedIn, TikTok, X, and YouTube accounts, as appropriate to each brand's audience and goals.

• Maintain each brand's distinct identity, voice, messaging, and quality standards.

• Prioritize platforms and activities based on business value, results, and available resources.

• Coordinate with internal teams to obtain accurate information, content assets, and timely approvals.

2. GROW RELEVANT AUDIENCES AND ENGAGEMENT

• Increase genuine followers within each brand's target market.

• Expand organic reach through useful content, strong storytelling, relevant trends, and community interaction.

• Build relationships with relevant communities, partners, and industry voices.

• Respond promptly and professionally to comments, messages, and inquiries.

• Test content formats, opening hooks, posting times, and calls to action to improve results.

3. CREATE CONTENT THAT DRIVES ACTION

• Create and edit graphics, short videos, reels, captions, and promotional materials.

• Translate software features and professional services into clear customer benefits.

• Promote products, services, webinars, demonstrations, and events.

• Repurpose approved articles, presentations, demonstrations, and recordings into platform-specific content.

• Support approved paid campaigns through audience targeting, creative testing, budget monitoring, and reporting.

4. GENERATE QUALIFIED LEADS

• Drive relevant traffic to websites, product pages, demonstration bookings, and event registration pages.

• Develop campaigns with clear offers, calls to action, and measurable conversion goals.

• Coordinate with sales to hand over inquiries promptly and track lead quality and outcomes.

• Use campaign tracking links and available analytics to connect social media activity to business results.

• Improve campaigns using registration data, demonstration bookings, and sales feedback.

5. OWN PERFORMANCE AND CONTINUOUS IMPROVEMENT

• Establish baseline performance and recommend realistic targets for each brand.

• Submit concise weekly updates covering results, challenges, corrective actions, and next steps.

• Produce monthly reports showing each brand's performance against agreed targets.

• Identify successful activities, address underperformance, and recommend improvements.

• Flag obstacles early and propose practical solutions.

QUALIFICATIONS AND REQUIREMENTS

• Proven experience managing and growing business social media accounts, supported by verifiable results.

• Experience managing multiple brands with different audiences and priorities.

• Strong understanding of major social platforms, content formats, analytics, and audience behavior.

• Ability to create polished graphics and videos using Canva, CapCut, Adobe Creative Suite, or comparable tools.

• Excellent written English, editing, storytelling, and communication skills.

• Ability to interpret performance data and translate findings into action.

• Strong organization, sound judgment, and dependable execution in a remote environment.

• Reliable internet access and availability for agreed working hours, including reasonable overlap with U.S. Eastern Time.

• Degree in Marketing, Communications, Business Administration, or a related field, or equivalent relevant experience.

• Experience marketing software, technology products, or professional services is an advantage.

• Experience with paid social campaigns, CRM systems, and conversion tracking is an advantage.

COMPENSATION

• Monthly salary: US$800–US$1,200, based on relevant experience, portfolio quality, and demonstrated results.

• Opportunity for performance bonuses based on agreed measures such as qualified leads, attended demonstrations, and other attributable business outcomes.

• The final offer will specify the salary, payment arrangements, and applicable employment terms.

• Approved advertising budgets and business software subscriptions will be funded separately.

HOW SUCCESS WILL BE MEASURED

Performance will be assessed separately for each of the five brands.

• Audience Growth: Genuine follower growth among relevant target audiences.

• Content Quality and Delivery: Accurate, compelling content published according to the approved calendar.

• Engagement: Meaningful comments, shares, saves, messages, and engagement rates.

• Brand Visibility: Relevant reach, impressions, and video views.

• Lead Generation: Qualified inquiries, webinar registrations, and demonstration bookings.

• Conversion: Movement from social media engagement to defined business actions.

• Paid Campaign Efficiency: Cost per qualified lead or registration, where advertising is approved.

• Accountability: Accurate reporting, practical recommendations, and timely follow-through.

Targets will reflect each brand's starting position, business priorities, budget, and available resources.

Purchased followers, fake engagement, spam, and misleading claims are unacceptable.

MANDATORY INTERVIEW PRESENTATION: 30-DAY GROWTH STRATEGY

Shortlisted candidates will receive the five brand names and relevant background information and must present a practical 30-day growth strategy covering all five brands.

The presentation must include:

• A brief assessment of each brand's current presence and target audience.

• Recommended priority platforms and reasons for selecting them.

• A follower-growth and engagement plan for each brand.

• A proposed content calendar, posting frequency, and sample content ideas.

• Organic growth tactics and recommended campaigns.

• A lead-generation approach with clear calls to action.

• Measurable 30-day targets and methods for tracking results.

• A realistic workload plan identifying required assets, approvals, tools, internal support, and any proposed advertising budget.

Candidates should distinguish what they can deliver independently from what requires support.

The presentation will be assessed for creativity, commercial judgment, feasibility, prioritization, and ability to connect social media activity to business results.

Only shortlisted candidates must prepare this presentation.

HOW TO APPLY

Please submit the following:

• An updated CV or résumé.

• A portfolio or links to accounts you have managed.

• Two or three examples of measurable results showing the starting position, timeframe, your role, and the outcome.

• A brief statement explaining your experience managing multiple brands.

• Your expected monthly salary within the advertised range and earliest available start date.

For campaign examples, identify whether results came from organic activity, paid advertising, or both.

WHO WILL SUCCEED IN THIS ROLE

A self-motivated professional who takes ownership, meets deadlines, anticipates problems, and improves results.

You should be comfortable creating content yourself, managing competing priorities, and explaining how your work contributes to business growth.

Turn attention into trust-and trust into business opportunities across five brands.