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Digital Coordinator – Foundation
• Ongoing, Full Time Role – 80 hours per fortnight with a monthly ADO
• Parkville location, with multiple public transport options available
• Up to $85,000 p.a (prorated for part time) + salary packaging + super + five weeks annual leave
The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world-leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients.
About the Team
The Foundation team plays a critical role in supporting Peter Mac’s world-leading cancer research, treatment and care through philanthropy and community support. The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long-term relationships with donors to help achieve ambitious fundraising outcomes.
About the Role
Reporting to the Digital Manager, you'll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels. You'll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes.
This is an exciting opportunity for a digital marketer or fundraiser who enjoys combining creativity, technology and data to deliver meaningful results.
What You'll Be Doing
• Planning, building and optimising digital fundraising campaigns
• Managing paid digital advertising across platforms including Meta
• Developing engaging email, website, landing page and social media content
• Monitoring campaign performance and providing recommendations to improve results
• Conducting testing and optimisation activities to increase engagement and donations
• Collaborating with fundraising, communications, data and supporter engagement teams
• Supporting Foundation-wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance.
About You
You are a proactive, results-driven digital professional with a passion for creating exceptional online experiences. You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes.
You'll bring:
• At least 2 years’ experience in digital fundraising, digital marketing, or direct marketing with a strong digital focus.
• Hands-on experience managing paid digital advertising campaigns and optimising performance.
• Strong analytical skills and confidence using data to inform decisions and improve campaign outcomes.
• Excellent written communication and content creation skills across digital channels.
• Strong attention to detail, organisation and project management skills.
• Intermediate to advanced Microsoft Excel skills.
Desirable:
• Experience with donor acquisition campaigns.
• Relevant tertiary qualifications.
• Experience with photo, video or graphic design tools.
• Basic HTML, CSS or JavaScript knowledge.
• An interest in health, medical research or the not-for-profit sector.
Our benefits
We offer a range of benefits which support our people both personally and professionally, including:
• Generous salary packaging to increase your take-home pay
• Discounted health insurance and eye care
• A comprehensive health and wellbeing program
• Public transport options at our doorstep and end of trip facilities for cyclists
• Onsite eateries and coffee shops and inviting rooftop garden spaces
• Pathways for professional development and new career opportunities
• Five weeks annual leave, 17.5% leave loading, monthly ADOs and purchased leave options
• Flexible, hybrid working arrangements
Inclusion and belonging
Peter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.
Join us!
If you feel this role is right for you, we warmly invite you to apply and encourage your early application. All appointments are made subject to a satisfactory police check, and may require a valid Working with Children Check. Many staff are required to be vaccinated against, or demonstrate immunity to, influenza, and a range of other diseases.
Should you need assistance or require any adjustments or accommodations to fully participate in the application or interview process, you are welcome to reach out to the contact person listed.
For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.
Hiring Manager: Joe Mayberry
Email: joe.mayberry@petermac.org
Applications close: 11:59PM Thursday 12 November 2026
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Position Summary
The Digital Coordinator will assist the Foundation in acquiring one-off and monthly donors, and maximising retention rates and income from existing donors, through digital activities such as social media engagement and advertising, email, SEO and SEM.
The Digital Coordinator will play a key role in delivering the Foundation’s Digital Direct Marketing strategy by inspiring donors to give to vital cancer research via online channels of communication.
The role is responsible for coordinating all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising:
- digital advertising campaigns
- automated communications
- web content
The role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting.
This role also plays a role in delivering the Foundation’s social media strategies, including social media monitoring requirements.
Enterprise Agreement
Classification or Salary Range
Immunisation Risk Category
Key Relationships
| Internal |
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| External |
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Skills
Essential Requirements
- A minimum of two years in a digital fundraising role, or in a direct marketing role with a digital component
- Strong understanding of digital fundraising principles and online user experience
- Strong data, analytical and reporting skills
- Digital marketing skills, including writing and uploading email and web copy
- Experience using marketing automation platforms and integrating multiple online platforms
- Experience in building, monitoring and optimising Facebook and other digital advertising campaigns, including purchasing media and tracking the sales funnel within these channels
- Knowledge of SEO and SEM
- Strong written communication skills
- Demonstrated ability to meet acquisition and retention KPIs
- Good Microsoft Excel skills
Desirable Requirements
- Relevant tertiary qualifications
- An interest in cancer research
Key Accountabilities
| Key Accountabilities | Demonstrated by / Key Performance Indicators |
| Acquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation’s strategic objectives and operational KPIs |
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| In line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans. |
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| In line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program. |
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| In line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program. |
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Key Accountabilities (Contd..)
| Contribute to Foundation-wide digital objectives |
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| Work collaboratively with other members of the fundraising team to maximise revenues across income streams. |
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| Other duties as required |
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For further information about this opportunity, click Apply to be redirected to the Peter Mac Careers page where you can review the position profile. Alternatively, please contact us for a confidential discussion.
Peter Mac is a child safe organisation and has a commitment to child safety and wellbeing.
WHY WORK FOR PETER MAC
- Peter Mac offer a range of benefits which support our people both personally and professionally.
- Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.
- We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.
