Digital Marketing Executive

What You’ll Be Doing

• Plan and deliver multi-channel digital marketing campaigns to promote British Baker, Restaurant, industry events and commercial products
• Create and manage email marketing campaigns, including audience selection, copywriting, campaign set-up and performance evaluation
• Maintain and update event and brand websites, ensuring content is accurate, engaging and aligned with brand guidelines
• Produce a range of marketing assets, including brochures, media kits, digital adverts and promotional materials
• Deliver social media activity that strengthens brand awareness, supports campaigns and increases audience engagement
• Monitor campaign and website performance, using insights and data to optimise future activity and improve results
• Work closely with colleagues across sales, editorial, events and marketing teams to coordinate activity, generate qualified commercial leads and identify opportunities for audience

What You’ll Need

• Previous experience in a digital marketing role, with hands-on experience delivering campaigns across multiple digital channels
• Strong written communication skills with the ability to create engaging and accurate marketing copy for different audiences
• Proven ability to manage multiple campaigns and priorities while delivering high-quality work to deadline
• Confidence interpreting campaign and website performance data, using insights to inform future activity and improve results.
• A creative approach to problem-solving, strong attention to detail and an eye for effective digital content and design
• Strong stakeholder management skills, with the ability to collaborate effectively with colleagues across marketing, sales, editorial and events teams
• A proactive and organised approach, with the confidence to take ownership of projects and identify opportunities to improve marketing performance

Benefits & Initiatives

• Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
• Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
• Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
• Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
• MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
• Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
• Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
• Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
• Life assurance – Providing financial protection and peace of mind for you and your loved ones
• Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
• Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
• Health and wellbeing support, including:
  • Healthcare cash plan
  • Employee Assistance Programme (EAP)
  • Virtual GP service
  • Health and wellbeing resources and tools
• Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
• Cycle to Work scheme – Save money and support a healthier commute
• Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle