Digital Marketing Specialist

Company Description InternSify provides practical, hands-on training that bridges the global digital talent gap through real-world projects, AI-powered learning, and globally recognized certification pathways. The organization focuses on preparing learners for high-demand careers in areas such as AI automation, generative AI, data analytics, engineering, software development, cybersecurity, and machine learning. InternSify supports both individuals at all career levels and organizations through workforce and talent development solutions. Its mission is to unlock economic opportunities by developing globally competitive digital talent capable of building, automating, innovating, and transforming industries across Africa and beyond.
Role Description The Digital Marketing Specialist is a full-time role responsible for planning, executing, and optimizing online marketing campaigns to promote InternSify’s programs and brand. This hybrid position is based in Lagos, with a mix of on-site collaboration and work-from-home flexibility. Day-to-day tasks include managing social media channels, creating and scheduling digital content, running paid and organic campaigns, and monitoring performance across platforms. The specialist will analyze web and campaign analytics, prepare performance reports, and recommend data-driven improvements. The role also involves collaborating with internal teams to align marketing messages, coordinating email marketing efforts, and supporting lead generation and learner engagement initiatives.
Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing for audience growth, engagement, and community management across major platforms.
• Ability to work with Web Analytics tools to track performance, interpret data, and optimize marketing efforts.
• Excellent Communication skills for clear, inclusive messaging and effective collaboration with internal and external stakeholders.
• Experience with content creation for digital channels (copy, basic visuals or briefs) and understanding of brand positioning.
• Familiarity with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in EdTech, training, or technology-focused organizations is an advantage.