Digital Marketing Specialist

Who We Are Journey is a matching platform between individuals seeking inner work and practitioners offering therapy and/or coaching from all around the world. Journey also empowers therapists and coaches in navigating the ever-evolving landscape of private practice and online presence. Founded in 2023, our global team unites expertise in psychology, creativity and tech innovation as we are on a mission to make the inner work experience accessible and empowering to all. Our Vision Becoming the benchmark destination for everyone who believes that each healing journey is unique Our vision at Journey is to be the go-to platform for transformative inner growth. We're creating a space where the journey towards betterment and self-improvement isn't just a possibility but a fundamental part of unlocking one's full potential. Our Mission Empowering both clients and practitioners by equipping them with the right matching tools to find one another By integrating AI with a profound psychological understanding, our mission is to redefine the inner journey experience. By removing the barriers of entry, Journey provides a unique platform where clients find their ideal match, and practitioners flourish in their private practice. Journey is on the lookout for a dynamic and enthusiastic Digital Marketing Specialist to join our team and spearhead our marketing efforts in the MENA region. As a Marketing Hero, you'll play a crucial role in developing and managing marketing channels while crafting effective Go-To-Market strategies in the region Responsibilities: Entrepreneurial spirit and thinker: Possesses a doer mindset and a go-getter attitude. Events: Knowledgeable in planning and executing successful events and exhibitions Demand Generation: Generate demand through lead generation, nurturing, and conversion programs. Community Management: Monitor and enhance engagement through program development and execution. Develop marketing materials to increase brand awareness and thought leadership. Collaborate with cross-functional teams to ensure alignment of local strategies with overall marketing objectives. Relationship/partnership Management: comfortable to foster relationships with external media and stakeholders for brand promotion Requirements: 3+ years of experience in digital marketing. Proficiency in Google Ads, SEO, campaign analytics, Meta, Snapchat, TikTok and marketing technologies Exceptional communication and writing skills Excellent English and Arabic language skills (written and spoken) Excellent communication and collaboration skills to work across teams effectively Ability to manage multiple projects and creative ideas and to work within a fast moving environment. Proactive attitude enabling to set tone for marketing efforts of the company Result-driven and goal-oriented Creativity and team spirit Believes in the power of therapy/coaching and its ability to heal! Benefits: Great remuneration package according to professional experience Excellent working environment Flexibility and Fully Remote International Exposure Continuous training and opportunities to grow within the role