Full-Stack Marketing Specialist

Full-Stack Marketing Specialist Company Overview It builds tools, training, and funnels that help authors create passive income through book publishing and AI-assisted book creation. The business operates at the intersection of publishing coaching and an AI book-writing SaaS, serving creators who want to publish faster and earn more. The team values fast iteration, data-driven marketing, and ownership — you'll find a small, results-focused environment that moves quickly and relies on clear communication and initiative. Mission You'll own the full-stack marketing engine for two complementary brands: a publishing education business and an AI book-writing platform. Day-to-day you'll own the complete marketing process from strategy to execution, execute media buying (starting with an initial $10k/month budget and scaling up based on performance), build and optimize funnels, write high-converting copy for ads/pages/emails, and run list re-engagement and retargeting. You'll collaborate with video editors to clip and repurpose long-form content into short-form creative, pull voice-of-customer from transcripts and wins, and manage a fractional marketing strategist and automation team. If you enjoy shipping tests fast, owning outcomes without being micromanaged, and working in a high-velocity marketing environment with "batteries included" — you'll feel right at home. Key Responsibilities Your daily tasks will vary, giving you room to lead, grow, and strengthen your skills while owning the marketing results with total accountability. ​Plan, launch, and manage paid campaigns across Meta, Google, and YouTube, including media buying, audience structure, creative direction, and budget management (starting at $10k/month and scaling up). ​Develop and execute a comprehensive marketing strategy for both organic and paid channels from the ground up. ​Track marketing data religiously, focusing heavily on analytics, tracking, and measurable results to make data-driven decisions. ​Build, test, and optimize marketing funnels featuring low-ticket offers and order bumps (landing pages, checkouts, order bumps, upsells, and payment integrations). ​Rebuild and A/B test a Mini-Course landing flow and measure 1,000+ clicks before drawing conclusions. ​Create the AI SaaS platform's first demo funnel from scratch, including page, order bump, and payment setup. ​Add and test order bumps on existing checkouts to increase average order value. ​Stand up broad CBO Meta campaigns for front-end offers and scale spend when KPIs show positive signals. ​Launch YouTube pre-roll and other intent-targeted video campaigns driving cold traffic into front-end offers. ​Build retargeting campaigns against video viewers and email list segments to increase conversions. ​Run email campaigns and re-engagement sequences for both brands, including a reactivation flow for the SaaS platform's dormant list. ​Write compelling, high-converting ad creative, landing-page copy, and email copy using voice-of-customer, community feedback, and wins library. ​Study the publishing market and the founder's primary organic YouTube channel deeply to understand the customer base. ​Collaborate with video editors to clip long-form YouTube into 5 short-form assets weekly and route high-performing clips into paid channels. ​Draft multiple ad-creative concepts from a single case study, each testing different emotional hooks. ​Manage, coordinate, and lead the fractional Marketing Strategist and Automation Specialist to align strategy, tracking, and automation. ​Perform voice mining: extract objections, proof points, and customer language from sales/coaching calls and wins to feed ad and funnel messaging. ​Deliver weekly performance readouts including spend, CPA, conversion by funnel stage, and recommendations on what to cut or scale. ​Own the prioritized testing roadmap and provide the data behind each test's rank. Qualifications Years of Experience: Proven full-stack marketing experience with strong copywriting and hands-on media buying expertise (managing at least $50k/month in past cumulative or historical ad spend preferred). ​ Core Systems: Meta Ads, Google/YouTube Ads, CRM platform (such as GoHighLevel), payment integrations, conversion tracking, and communication tools (Slack/Email). ​ AI Competency: Active, daily utilization of AI tools (such as ChatGPT and Claude) to accelerate copy generation, creative ideation, funnel building, and strategy deployment. ​ Industry Knowledge Required: Online coaching / info-product / SaaS space (knowledge of the book publishing/Amazon KDP space is a strong plus). ​ Specific Gender: No preference Skills & Competencies Full-stack marketing capability — capable of handling the complete process from high-level strategy down to technical execution. ​Strong and proven copywriting for ads, landing pages, and email. ​Proven media buying skills across Meta and Google/YouTube. ​Obsessed with data, analytics reading, and conversion tracking (Google Analytics, Pixels, etc.). ​High test-and-iterate velocity; bias toward shipping and reading data over perfection. ​Self-starter who brings ideas and results without being prompted — extremely logical and competent in using pattern recognition to grow. ​Project management and cross-functional coordination (managing fractional teams and editors). ​Creative direction and content repurposing (long-form short-form) Technical Requirements Own PC or laptop. ​Reliable internet connection (wired connection recommended). ​Noise-cancelling headset and a quiet, professional workspace. ​Ability to access and operate CRM funnel systems, page builders, and email broadcasts. ​Access to Meta, Google/YouTube ad manager accounts and familiarity with ad platform UIs. ​Comfortable using AI tools (ChatGPT, Claude) to accelerate copy, creative ideation, and funnel builds. Position Description Working Hours: 8 hours, from 5:00 PM till 1:00 AM Beirut Time. ​ Working Days: 5 days a week (Monday - Friday) ​ Days Off: Saturday and Sunday ​ Work Location: Fully-remote, Lebanon-based ​ Holidays & PTO: 14 Lebanese National Holidays off throughout the year (spread out with advance notice provided). Additional PTO may be requested with advanced notice. ​ Salary Range: $2,200 - $2,700