Job Title: Digital Marketing Specialist (Google Ads)
Department: Growth & Performance Marketing
Type: Full-time – minimum 3 years' experience
Working Hours:
Tues, Wed, Thurs, Fri; 2:00 PM – 10:00 PM PKT Remote
Mon; 9:00 AM – 5:00 PM PKT Office
Location: Hybrid – Rawalpindi
ABOUT US
eMarketSelect is a global, purpose-driven marketing agency and social enterprise dedicated to helping organizations grow through strategic marketing, creative execution, and long-term partnerships. We empower purpose-driven brands and non-profits by taking full ownership of their marketing—from strategy and creative direction to execution, optimization, and growth. We amplify Muslim voices and champion values-led organizations by combining data, creativity, and cultural understanding to help meaningful missions achieve greater impact and influence. Learn more at www.emarketselect.com
ROLE OVERVIEW
We are looking for an analytical, precision-driven Digital Marketing Specialist to take complete charge of our high-budget paid acquisition pipelines. This performance-focused role demands an expert user of the Google ecosystem who can strategically engineer, scale, and optimize multi-channel media deployments. You will take day-to-day ownership of significant advertising budgets, translating market signals and attribution data into elite conversion efficiency across a diverse portfolio of values-led clients. You build the campaigns, you build the tracking, you read the data, and you decide what gets scaled and what gets stopped.
KEY RESPONSIBILITIES
Campaign Ownership
- End-to-end management of Google Ads across Search, Display, Performance Max, and Video — build, launch, optimize, and scale
- Direct accountability for a minimum of $30K in monthly ad spend, held to agreed efficiency targets
- Daily campaign audits, budget logging, and pacing checks
Tracking & Measurement
- Build and maintain conversion tracking in Google Tag Manager and GA4 from scratch, not inherited
- Audit attribution configurations and isolate where the funnel drops
- Monitor CTR, conversion rate, Quality Score, and CPA continuously
Optimization & Testing
- Run structured A/B tests across ad copy, bidding strategies, and landing page layouts
- Conduct search term audits and competitive intelligence to sharpen targeting and relevance
- Build retargeting matrices, awareness funnels, and high-intent lead generation tracks
Reporting
- Convert multi-channel data into clear, client-facing reports that state what happened, why, and what changes next
- Build and maintain dashboards for account performance
EXPERIENCE REQUIREMENTS
Please do not apply unless you meet every point below.
Experience
- 3+ years of professional, verifiable experience as a dedicated performance marketer or media buyer, agency or in-house
- Documented track record managing $30K+ in monthly ad spend
- Expert-level command of Google Ads Manager, Google Tag Manager, and Google Analytics 4
- Proof of numbers required. Be ready to show: CPA before and after, ROAS or cost per lead movement, and the monthly spend you personally controlled
Qualifications
- Bachelor's degree in Marketing, Business Analytics, Economics, Data Science, or a related quantitative field
- Working knowledge of Meta Pixel setup, programmatic buying, or Google Merchant Center and Shopping campaigns
- Experience with Google Ad Grants for e-commerce/businesses, nonprofits, or paid campaigns for charities and values-led organisations
- Comfortable in Microsoft Teams and ClickUp; both are used daily for campaign roadmaps, sprints, and task management
Certifications (mandatory)
- You must hold at least one Google Ads Certification, or complete one before your start date. Either Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, Google Ads Measurement Certification, Google Ads AI-Powered Performance Ads Certification (covers Performance Max), Google Analytics Certification (GA4)
Considered an asset
- Google Ads Shopping Certification, Google Ads Creative Certification, Google Ads Apps Certification, Grow Offline Sales Certification, and any Google Marketing Platform certification (Campaign Manager 360, Display & Video 360, Search Ads 360)
COMMUNICATION AND WORKSPACE REQUIREMENTS
Communication
- Professional written and spoken English
- Confident presenting performance data directly to clients
- Responsive across Microsoft Teams during work hours, camera on for scheduled calls
Technical
- 16GB RAM, Intel i5 10th gen or Apple M1 or above
- 25 Mbps down / 10 Mbps up, with a backup connection
- Power backup covering a full 8-hour shift
- Working webcam and headset
- Dedicated, quiet workspace
PORTFOLIO REQUIREMENTS
Practical Test:
- There is no mandatory practical test for this role.
Portfolio (mandatory)
- A portfolio is required. All items below must be submitted at the point of application. Incomplete submissions are not reviewed, and we do not request missing items after the fact.
- Two account case studies. For each: the starting position, what you changed, and the resulting CPA or ROAS movement with real figures. Name the spend level.
- One tracking build. Evidence of a GTM and GA4 conversion setup you built yourself — screenshots, a container export, or a written walkthrough.
- One report or dashboard. A client-facing performance report or Looker Studio dashboard you produced.
- Shortlisted candidates will be asked to walk through a live or past ad account on screen-share during the interview. Redact client names if you need to; we care about the structure and the numbers.
- Work produced by a team is acceptable; state clearly which parts were yours.
CONTRACTS & PAYMENTS
- Fixed monthly salary. Compensation is a set monthly figure agreed at offer stage.
- Paid after the month closes. Salaries are disbursed following the end of each calendar month.
- An English-issued CNIC for onboarding.
WHAT WE OFFER
- Competitive monthly salary packages matched directly to your verifiable expertise.
- A structured, hybrid workspace that values data-driven strategies, execution autonomy, and systematic performance tracking.
- Advanced pathways for long-term career growth in a collaborative, performance-driven environment.
OUTSIDE EMPLOYMENT POLICY
- Actively online and working during assigned hours. Parallel freelance contracts during these hours are not permitted.
- Secondary freelance, employment disclosure required
HOW TO APPLY
- Apply through this listing with:
- Your Resume
- Your portfolio
- Your proof-of-numbers summary — CPA or ROAS movement, and peak monthly spend managed
- Applications missing any of the three are not reviewed.
JOB CODE
- You will be asked the job code during the application process, the code is EMS