Direct response e-commerce ads copywriter

Company Description INFLUENTIA CONSULTING GROUP LTD is a capital-equivalent private equity firm specializing in direct response marketing for high-potential e-commerce brands. The firm provides marketing capital and strategic infrastructure to help brands achieve exponential scale and long-term equity value. Operating as principals rather than traditional consultants, INFLUENTIA integrates deeply with portfolio brands to combine creative strategy with data-driven market research. Its methodology focuses on sophisticated media buying and cross-platform optimization to deliver measurable business results. The team values the intersection of advertising and data, working collaboratively to build strong, enduring connections between brands and consumers.

Role Description The Direct Response E-commerce Ads Copywriter is responsible for crafting high-converting advertising copy for e-commerce brands across platforms such as Meta, TikTok, Google, and other paid media channels. This full-time remote role involves developing clear value propositions, writing hooks, headlines, and ad bodies, and testing multiple angles to optimize performance. Day-to-day tasks include conducting audience and competitor research, collaborating with media buyers and strategists, and iterating creative based on performance data and KPIs. The copywriter will adapt messaging to different formats (video scripts, UGC briefs, landing pages, email flows) while maintaining brand consistency and compliance with platform policies. The role also includes contributing to creative strategy, participating in performance reviews, and documenting learnings to inform future campaigns.

Qualifications

• Direct-response copywriting skills for paid social and search ads, including persuasive storytelling, clear CTAs, and conversion-focused messaging.
• E-commerce marketing experience, with familiarity in funnels, A/B testing, customer avatars, and performance metrics such as CTR, CPC, ROAS, and CPA.
• Research and analytical abilities to study audiences, competitors, and market trends, and to translate performance data into copy improvements.
• Content creation skills for short-form video scripts, UGC briefs, landing page copy, and email/SMS campaigns tailored to different stages of the buyer journey.
• Collaboration and communication skills for working closely with media buyers, designers, and strategists in a remote, high-performance environment.
• Strong command of written English, attention to detail, and the ability to produce clear, concise, and compliant copy under deadlines.
• Experience with e-commerce platforms (such as Shopify), ad managers (Meta, Google, TikTok), and basic understanding of tracking and attribution is beneficial.
• Prior work in direct response, performance marketing, or agency/brand-side roles, and a portfolio demonstrating successful ad campaigns is highly valued.