Director of Digital Performance

Join the thriving team at Salter Brothers Hospitality as our Director of Digital Performance.

This is a unique opportunity to lead the digital performance strategy across one of Australia's leading luxury hotel and retreat portfolios. As a key leader within our Commercial and Marketing function, you will be responsible for driving digital demand, direct revenue, customer acquisition, CRM, lifecycle marketing, digital experience, conversion optimisation and marketing technology performance across the Group.

Working closely with Revenue, Distribution, Technology, Operations and Brand teams, you will leverage data, technology and customer insights to maximise direct channel contribution, customer lifetime value and commercial performance across the portfolio.

This is a Brisbane-based position - the role offers hybrid working arrangements, with a combination of office and work-from-home days.

Salter Brothers Hospitality is one of Australia's leading luxury hospitality groups, with a growing portfolio of 19 retreat hotels and estates located across the country. Our collection includes renowned brands such as Spicers Retreats, Bannisters, and Ardour Hotels & Estates, alongside more than 29 restaurants and bars, luxury spa destinations, and unique wellness experiences.

The role and key duties;

• Develop and execute the Group's digital performance strategy, aligning digital activity with commercial objectives, revenue targets and guest experience outcomes.
• Lead and optimise digital acquisition, CRM and lifecycle marketing channels to maximise direct revenue, customer acquisition and retention.
• Drive performance across the Group's digital ecosystem, including websites, booking journeys, CRM, marketing technology and conversion optimisation.
• Lead digital transformation initiatives, platform implementations and technology enhancements that improve commercial performance and operational efficiency.
• Partner closely with Revenue, Distribution and Operations teams to maximise direct bookings and enhance channel profitability.
• Own digital budgets, agency relationships, technology partners and platform investments to deliver measurable ROI.
• Develop executive reporting, performance measurement frameworks and data-driven insights to support strategic decision-making.
• Lead, mentor and develop a high-performing digital team while identifying emerging opportunities to enhance customer experience and business performance.

Essential criteria required to be considered;

• Significant senior leadership experience in digital performance, e-commerce or digital marketing within a multi-property hotel, resort or hospitality environment (essential)
• Tertiary qualifications in Marketing, Commerce, Business or a related discipline is (essential)
• Proven success driving direct revenue growth and commercial outcomes through data-driven digital strategies.
• Strong expertise across digital acquisition, CRM, customer lifecycle marketing, website optimisation and marketing technology platforms.
• Experience leading digital transformation initiatives and large-scale technology implementations.
• Strong commercial acumen with the ability to translate data and insights into business outcomes.
• Exceptional stakeholder management, communication and influencing skills.
• Proven experience building, leading and developing high-performing teams.

To apply online, please click on the apply button.

For a confidential discussion please contact Emma Martin our Group Director of Talent and Culture on emma.martin@salterbrothershospitality.com