Driver Recruitment, Marketing Head (U. S. trucking company)

Ameriland Transport is a U.S. trucking company built on the owner-operator model. We currently run a fleet of 60+ trucks, and our goal over the coming period is to grow to 100−150 trucks. We already have a recruiting team talking to candidates every day, and marketing campaigns generating leads. What we’re missing is a strong leader who can bring these pieces together into one system, hold everyone accountable for results, and help both teams work smarter.

What You’ll Do

You’ll take full ownership of our Driver Recruitment & Marketing Division and be accountable for the entire funnel — from ad spend to a new owner-operator joining the company:

• Oversee advertising campaigns (Meta, Google, Indeed, and other sources): what’s running, how much is being spent, and what quality of leads it’s producing.
• Evaluate outsourced advertising and email marketing specialists — and replace them if results fall short.
• Track ad creatives: which banners, videos, and offers are performing, and when new ones are needed.
• Keep the website, SEO, and email campaigns current, functional, and professional.
• Support the recruiting team: monitor lead response time, follow-up, conversion, and the handoff to the Safety department.
• Make sure recruiters always have accurate, up-to-date information about the company’s program, pay, and requirements.
• Identify and test new lead sources and new platforms for driver acquisition.
• Build clear reporting and KPIs: cost per lead, cost per qualified lead, lead-to-driver conversion, and cost per activated driver.
• Review the full funnel weekly and bring concrete recommendations for improvement.

Who We’re Looking For

This isn’t a task-executor role — we need someone who thinks in systems and is comfortable owning the end result:

• Required: hands-on experience in the U.S. trucking / logistics industry — you need to genuinely understand how this business works.
• Required: experience recruiting or hiring drivers or owner-operators — this is a must, not a nice-to-have.
• Good understanding of marketing, including paid advertising, social media, email marketing, basic SEO, and conversion funnels. Marketing experience is a strong advantage, but experience in recruiting within the logistics industry, particularly hiring Owner-Operators, is more important for this role.
• Experience managing people, vendors, or outsourced specialists.
• Comfortable reading advertising and recruiting analytics and making decisions based on numbers, not gut feel.
• Strong organizational skills — able to run several projects at once without losing control.
• Good written and spoken English.
• Proactive, analytical, and comfortable pushing back on vendors or team members when results don’t add up.

What You’ll Get

• Full ownership over how the division is built and run — you’ll design the system.
• Fully remote position, 3:00 PM — 12:00 AM Kyiv time.
• Base pay during the 3-month probation period: $2,500/month.
• Base pay after successful completion of probation: $3,000/month.
• A performance-based bonus system may be introduced in the future, depending on your performance, results, and initiative.
• Real growth alongside the company: our goal is to scale from 60+ to 100−150 trucks, and you’ll be one of the key people driving that growth.
• A team that’s already in place and ready for strong leadership: recruiters are on board, marketing is running — you won’t be starting from zero.

Ready to Apply?

If you know the U.S. trucking industry inside out, have real experience hiring drivers or owner-operators, and can bring order to numbers, people, and vendors — send us your resume. We’d love to talk.

Personal email: nataliya@amerilandtransport.com

Website: https://amerilandtransport.com/