E-Commerce Growth & Strategy Consultant

About the Opportunity

VEKTA IT is seeking an experienced and commercially driven E-Commerce Growth & Strategy Consultant to lead the development and expansion of an established Nigerian retail business into a structured, profitable, and scalable e-commerce operation.

Our client currently operates through established retail and social commerce channels and is looking to expand its digital presence, strengthen customer acquisition, and build a sustainable online sales operation.

This is a ground-up opportunity for someone who understands the Nigerian retail market, has demonstrated success in e-commerce growth, and possesses the strategic thinking and execution capabilities to transform a business vision into measurable commercial results.

We are not simply looking for a digital marketer or social media manager. We are looking for someone who understands how to build, operate, and grow an e-commerce business.

Key Responsibilities

• E-Commerce Strategy & Business Growth
• Develop and execute a comprehensive e-commerce growth strategy tailored to the Nigerian market.
• Research consumer purchasing behaviours, competitors, market opportunities, and emerging retail trends.
• Evaluate and recommend the most effective sales channels, including direct website purchases, WhatsApp commerce, social media, and online marketplaces.
• Identify opportunities for product diversification and long-term expansion into additional retail categories.
• Establish measurable growth objectives, commercial targets, and performance indicators.
• E-Commerce Development & Operations
• Lead the planning and implementation of an e-commerce operation from the ground up.
• Evaluate suitable platforms such as WooCommerce, Shopify, and other relevant technologies.
• Coordinate web developers, designers, and external service providers to implement the selected platform.
• Oversee product catalogue strategy, customer purchasing journeys, payment integrations, and conversion optimization.
• Collaborate with the client's operations team to ensure alignment between online sales, inventory, fulfilment, and customer experience.

Digital Marketing & Customer Acquisition

• Develop and execute customer acquisition strategies across Meta, Google, organic search, and other relevant channels.
• Evaluate existing advertising performance and identify opportunities to improve return on advertising investment.
• Develop strategies to convert social media engagement into measurable sales.
• Implement customer retention, remarketing, and repeat-purchase initiatives.
• Monitor marketing expenditure, customer acquisition costs, conversion rates, and sales profitability.

Commercial Leadership & Performance

• Take ownership of assigned initiatives from strategic planning through implementation.
• Manage projects independently with minimal day-to-day supervision.
• Identify business challenges and proactively recommend practical, commercially sound solutions.
• Coordinate external specialists and manage agreed project timelines.
• Provide monthly performance reports and quarterly strategic recommendations.
• Continuously identify opportunities to improve revenue, operational efficiency, and long-term profitability.

Required Qualifications

• Minimum 2 years of relevant experience in e-commerce, digital retail, or online business growth, preferably within Nigeria.
• Demonstrable experience contributing to measurable sales growth for an e-commerce or retail business.
• Strong understanding of Nigerian consumer behaviour, retail dynamics, payment preferences, and online purchasing challenges.
• Practical knowledge of digital marketing, customer acquisition, conversion optimization, and performance analytics.
• Experience with WooCommerce, Shopify, or comparable e-commerce platforms.
• Strong commercial judgment, analytical thinking, and problem-solving abilities.
• Ability to develop strategies and independently coordinate their execution.
• Excellent communication, organizational, and project management skills.

Preferred Experience

• Experience in furniture, electronics, home appliances, consumer goods, or related retail sectors.
• Previous involvement in launching or scaling an e-commerce business from an early stage.
• Familiarity with Nigerian payment providers such as Paystack and Flutterwave.
• Experience with WhatsApp commerce, online marketplaces, and omnichannel retail strategies.
• Experience managing advertising budgets and evaluating marketing profitability.
• Experience coordinating developers, designers, and external contractors.

What We Offer

• 12-month renewable independent consulting contract.
• Competitive fixed monthly retainer with performance-based incentives.
• Remote working arrangement with flexible, deliverables-based engagement.
• Opportunity to lead a significant e-commerce transformation initiative from inception.
• Substantial autonomy in developing strategies and executing agreed initiatives.
• Direct access to business decision-makers.
• Opportunity for long-term professional growth as the e-commerce operation expands.

Application Requirements

• To be considered, applicants should provide:
• An updated CV or professional portfolio.
• A brief description of an e-commerce or Nigerian retail business they have helped grow.
• Examples of measurable commercial results, including sales growth, customer acquisition, or improved advertising performance.
• Their experience with e-commerce platforms and digital sales channels.
• Their expected monthly consulting retainer and availability.

Please note: This opportunity requires demonstrated commercial experience. Candidates whose experience is limited exclusively to social media posting or content creation without measurable business results may not be suitable.

Shortlisted applicants will be invited to discuss the scope of a confidential Nigerian retail expansion initiative.