E-Commerce Specialist

About Ascend Wellness Holdings

Ascend Wellness Holdings (AWH) is a leading, vertically integrated multi-state cannabis operator focused on building strong brands, delivering best-in-class retail experiences, and operating with discipline at scale. As we continue to grow, we are investing in the systems, processes, and leadership required to operate a complex, regulated business with consistency, speed, and accountability.

Role Overview

The E-Commerce Specialist owns the day-to-day health of AWH's online menus — accuracy, merchandising, pricing display, promotions, and conversion — across Dutchie Ecommerce. This role is hands-on and highly cross-functional, requiring daily work inside the platform alongside retail operations, inventory, and marketing to ensure what a customer sees online matches what is on the shelf, is priced correctly, and is compliant in every market AWH serves.

The ideal candidate is detail-obsessed, comfortable moving quickly across multiple states and store formats, and energized by the intersection of e-commerce, merchandising, and regulated retail.

Location

This role is remote, with occasional travel to office or dispensary locations as menu audits, merchandising projects, and store partnerships require.

Key Responsibilities

Menu and Catalog Management

• Own product data quality across all locations: titles, descriptions, imagery, categories, strain and potency attributes, and brand tagging.

• Monitor POS-to-menu sync and resolve discrepancies between Dutchie POS inventory and what publishes to the online menu.

• Enforce naming and taxonomy standards so products are displayed consistently across stores

• Manage product go-live and end-of-life as new SKUs and batches move through inventory.

Merchandising and Conversion

• Curate menu order, featured products, category banners, and cross-sell placements to drive basket size.

• Run and analyze A/B tests on menu layout, product imagery, and checkout flow.

• Track and improve conversion rate, average order value, cart abandonment, and pickup vs. delivery mix.

• Partner with store teams on order-ready times, fulfillment accuracy, and the online-to-in-store handoff.

Pricing and Promotions

• Build and QA discounts, bundles, loyalty offers, and daily deals in Dutchie, ensuring they apply correctly at checkout and reflect accurately on all menu surfaces.

• Validate that promotional pricing complies with state-specific rules on discounting, advertising claims, and tax display.

• Monitor competitor menus and pricing in each market and flag gaps to pricing and category teams.

Traffic and Lifecycle Marketing

• Support local SEO for each dispensary: Google Business Profile, location pages, structured data, and review velocity.

• Coordinate with the CRM team on email and SMS campaigns (Springbig, Alpine IQ, or similar), including segmentation and offer selection.

• Work within the constraints of cannabis advertising — no Meta or Google paid search — to build traffic through owned channels, compliant ad networks, and local partnerships.

Reporting

• Build and maintain recurring reporting on online revenue, orders, conversion, AOV, and channel mix by store and state.

• Provide read-outs on promotional performance and merchandising tests.

• Surface trends and anomalies to marketing, retail, and category leadership.

• This role may include additional responsibilities and duties as assigned.

Qualifications & Experience

Required

• 2–4 years of experience in e-commerce, digital merchandising, or retail marketing.

• Hands-on experience with an e-commerce or online ordering platform; Dutchie strongly preferred.

• Strong Excel or Google Sheets skills, including pivot tables and lookups.

• Comfort with analytics tools (Google Analytics 4, Looker, Power BI, or similar).

• High attention to detail — able to catch a wrong price or a mislabeled strain before a customer does.

• Ability to work across retail, inventory, and marketing teams with competing priorities.

Preferred

• Cannabis retail experience and familiarity with seed-to-sale systems (Metrc, BioTrack).
• Use of or experience with Dutchie inventory management and POS tools, including POS-to-menu sync, batch management, and back-of-house inventory workflows.
• Working knowledge of state-level cannabis advertising and promotion regulations in our markets.
• Experience with AI enterprise tools is a plus
• Experience in a multi-state or multi-location operator environment.

Additional Requirements

• Must be 21 years of age or older.

• Must be able to obtain and maintain a state cannabis agent or employee badge as required in each market.

• Must pass a background check per state regulatory requirements.

Success in the First 90 Days

• Complete a full audit of product data across all locations and close the top gaps.

• Establish a standing weekly cadence for menu accuracy and promotional QA.

• Deliver a baseline reporting package on online performance by store.

• Identify and ship at least two merchandising or conversion improvements.

Work Environment

This role is primarily performed in a remote setting with regular computer and platform-based work. Periodic travel to retail dispensary locations or corporate sites is required for menu audits, merchandising walk-throughs, and cross-functional partnership; conditions at these sites may include a fast-paced retail floor, customer traffic, and exposure to product odors. Appropriate personal protective equipment (PPE) is required when on-site, as applicable.

Physical Requirements

While performing the duties of this job, this position is regularly required to sit and use hand(s) to handle, grasp, feel, and/or operate a computer keyboard and mouse. The position is occasionally required to stand, walk, and reach with hands and arms during store visits. The position is required to speak and listen regularly, including in virtual meetings and store walkthroughs, and may occasionally need to lift or move materials up to 15 pounds.

EEO Statement

Ascend Wellness Holdings, INC., (“AWH”) and its subsidiaries is an equal opportunity employer and celebrates the population of differences and does not discriminate in its hiring/hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.