Email Marketing Specialist

Role Description The Email Marketing Specialist role is a part-time position based in Dubai, United Arab Emirates, with a hybrid work arrangement that allows a combination of on-site presence and work from home. The specialist will plan, create, and execute email campaigns that support business development goals, including promoting services and nurturing leads. Daily responsibilities include building targeted email lists, segmenting audiences, crafting effective email content and subject lines, and scheduling campaigns through email marketing software. The role also involves monitoring campaign performance, analyzing metrics, preparing reports, and making data-driven recommendations to improve engagement and conversion. Collaboration with marketing, sales, and leadership teams will be required to align email initiatives with broader marketing and business strategies.

Qualifications

• Proficiency in Email Marketing Software and Marketing Automation tools to design, execute, and optimize campaigns.
• Strong Marketing Analytics skills to track performance, interpret data, and refine targeting and messaging.
• Experience with Lead Generation through email campaigns, nurturing sequences, and list-building strategies.
• Excellent Communication skills, including clear written communication and the ability to collaborate with cross-functional teams.
• Knowledge of email best practices, including segmentation, A/B testing, deliverability, and compliance with relevant regulations.
• Background in marketing, business, communications, or a related field; relevant certifications in digital or email marketing are an advantage.
• Ability to work independently, manage multiple campaigns in a part-time schedule, and adapt to a hybrid work environment in Dubai.