Executive Campaign Management - CVM & Churn

ARE YOU READY TO JOIN PTCL

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Vision & Values:

With a clear vision to become the largest technology player driving the digital transformation of Pakistan, PTCL is guided by a set of our unified core values:

• Be Resilient
• Think Big,
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

Be responsible for leveraging customer data, Business Intelligence, and analytics tools to support and execute Customer Value Management (CVM) and churn reduction initiatives in alignment with business objectives. The role includes managing campaigns through EVAM CMS, maintaining offer matrices, developing reports and AI-driven models, conducting customer and product analysis, handling related RFCs and incentive processing, and coordinating with cross-functional teams to ensure seamless campaign execution and improved customer retention and campaign effectiveness.

HOW CAN YOU EXPRESS YOUR TALENT

• Drive fixed broadband revenue growth through effective commercial initiatives, customer acquisition, and revenue optimization.
• Establish continuous improvement mechanisms through customer and stakeholder feedback to enhance service delivery and operational performance.
• Standardize operational processes to improve efficiency, consistency, and service quality.
• Optimize upselling and cross-selling communication channels through post-campaign analysis and performance evaluation.
• Reduce customer churn through targeted retention initiatives and proactive customer engagement.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification:

• Minimum Bachelor’s/Master's degree, preference will be given to specialization in Data Science.

Competencies:

• Microsoft Office Suite esp. Excel and Powerpoint
• Campaign Management System
• SQL

PTCL family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.