Field Marketing Associate Director

Ciklum is looking for a Field Marketing Associate Director to join our team full-time in Poland.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About the role:

You own how Ciklum turns target accounts into pipeline across EMEA. That means account- based marketing for named and net-new accounts, the integrated campaign plan, and event strategy, run with sales.

You set the strategy and write the briefs. Your field team runs the logistics, the digital team runs the channels, and the content team produces the assets. You make sure all of it points at the same accounts, with the same message, against a pipeline number you share with sales.

Responsibilities:

• Account-based marketing (existing and net-new accounts)
  • Agree the ICP and target account lists with regional sales leadership, and own account tiering
  • Run expansion ABM programmes for existing strategic accounts with account directors
  • Run a client reference and advocacy programme: find reference clients, case study candidates and speakers, and keep them available to sales and the content team
  • Run a customer advisory board with account directors, and use what comes out of it in messaging and offering development
  • Build a net-new, intent-led ABM motion: signals from Factors, Influ2 and LinkedIn trigger outreach by the Marketing Response Reps and sales
  • Write the outreach playbooks and follow-up SLAs for those signals
  • Own Tier 1 account narratives and approve the messaging angles
• Campaign planning
  • Own the integrated EMEA campaign plan by vertical, offering and region
  • Write campaign briefs: audience, account list, offer, CTA, funnel stage, pipeline target, timing
  • Work from the content team's messaging and thought leadership, and with partner marketing on joint campaigns
  • Write and adapt campaign copy yourself where needed, using approved messaging and AI tools
• Event strategy (EMEA)
  • Own the EMEA event strategy and calendar across the UK, Western Europe and Israel
  • Set event themes, formats, topics and speaker messaging with the content team
  • Own the strategy for Ciklum's client conference and partner events
  • Make sure every event has a pre-event account plan and post-event follow-up into sales
• Sales alignment
  • Run a weekly signals and pipeline review with sales
  • Report pipeline sourced and influenced by account tier to regional leadership monthly, using marketing ops data
  • Be the single marketing point of contact for regional sales on target accounts and campaigns
• Team leadership
  • Lead and develop the field marketing managers and, through them, the Marketing Response Reps
  • Move the team from event execution towards campaign and ABM delivery. AI and automation
  • Work with marketing ops to automate account and contact scoring, signal routing, enrichment and outreach drafting
  • Use AI tools in your own workflow for planning, copy, personalisation and reporting

What success looks like in 12 months

• Target account lists and tiers agreed with regional sales leadership and used by sales every week
• Pipeline sourced and influenced on target accounts, reported by tier, tracking to the EMEA marketing pipeline target
• Rising conversion from ABM-tier accounts to SQL, and from signal to meeting
• Every funded event justified by target-account presence, with pipeline per pound reported afterwards
• A repeatable ABM playbook the field managers run without you, with signal routing and scoring largely automated
• Regional sales leaders treat you as their marketing counterpart
• A pool of referenceable clients for each priority offering, with sales and content using it without having to chase

First 90 days: take over and assess the existing ABM programme; agree ICP and target lists; review the Q1 event calendar against them; set up the weekly sales signals review; write the ABM playbook.

Requirements:

• 7+ years in B2B marketing, with at least 3 leading ABM or demand generation for enterprise accounts at an IT services, consultancy or B2B technology company
• Direct experience working with UK or Western European enterprise sales leaders: agreeing account lists, sharing pipeline targets, holding your ground
• ABM across both existing-account expansion and net-new acquisition
• Hands-on use of intent and signal platforms (for example Influ2, 6sense, Demandbase, Factors) feeding SDR or outbound teams
• Event strategy experience: choosing, shaping and measuring events by pipeline, not just running them
• Experience managing marketers, ideally field or events teams
• Native-level written English. You write your own briefs, messaging and campaign copy
• Working fluency with HubSpot and Salesforce, LinkedIn and Google Ads, and pipeline attribution
• Practical use of AI tools in marketing workflows, and appetite to automate more

What’s in it for you?

• Strong community: Work alongside top professionals in a friendly, open-door environment
• Growth focus: Take on large-scale projects with a global impact and expand your expertise
• Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications
• Endless opportunities: Explore diverse domains through internal mobility, finding the best fit to gain hands-on experience with cutting-edge technologies
• Flexibility: Enjoy flexibility – full remote working possibilities
• Care: We've got you covered with company-paid premium medical package through Luxmed
• Benefits: Access the MyBenefit cafeteria platform, allowing you to choose perks that best suit your lifestyle and needs

About us:

At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you’ll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress.

With delivery centers in Wrocław and Gdańsk, our 300+ professionals in Poland drive forward-thinking solutions for global clients. Join a community where collaboration sparks innovation—and your impact reaches millions.

Explore, empower, engineer with Ciklum!

Interested already? We would love to get to know you! Submit your application. We can’t wait to see you at Ciklum.