Founding Design Growth Marketer

Founding Design Growth Marketer

Hexby | Singapore / Remote

About Hexby.ai

Hexby is building a design and frontend engineering platform for the AI-native era.

AI coding agents like Cursor, Claude Code and Codex are changing how software gets built. But while generating code is getting easier, visually designing, exploring and iterating on real products remains a challenge.

Hexby turns your codebase into a visual design canvas, allowing designers, developers and AI-native builders to work visually on real products using the coding agents they already love.

We're looking for a designer-first growth marketer to help us build Hexby's brand, educate the design community and drive product adoption.

What you'll do

1. Design Education & Video Content

• Create engaging educational content around UI/UX design, frontend workflows and AI-powered design.
• Produce product walkthroughs, tutorials, demos and short-form videos.
• Explain complex design and AI workflows in simple, engaging ways.
• Experiment with video formats for YouTube, Instagram, LinkedIn, X and other relevant platforms.
• Be comfortable recording screen demos and, ideally, appearing on camera.

2. Social Media & Brand Building

• Own Hexby's social media presence and build a consistent content engine.
• Create thoughtful and engaging posts around design, AI, frontend engineering and the future of product building.
• Develop content calendars, product announcements and launch campaigns.
• Turn product updates, industry trends and customer stories into compelling content.
• Help establish Hexby's voice and positioning within the design ecosystem.

3. Design Community & Engagement

• Build relationships with designers, design creators, agencies and early adopters.
• Actively participate in relevant communities across X, Reddit, Discord and other design platforms.
• Start conversations, share useful insights and introduce Hexby to relevant communities.
• Identify creators, influencers and potential community partners for collaborations.
• Gather feedback from the community and bring insights back to the product team.

4. Product Launches & Growth

• Plan and execute product launches on Product Hunt, Hacker News and other relevant platforms.
• Create campaigns around new features, product updates and milestones.
• Experiment with community-led growth, partnerships and creative distribution strategies.
• Identify opportunities to get Hexby in front of designers and AI-native builders.
• Track content performance, audience growth, referrals, sign-ups and product activation.

Who we're looking for

• A designer at heart, with a strong understanding of UI/UX, web design and digital product experiences.
• Passionate about the intersection of design, AI and frontend engineering.
• Someone who enjoys creating content and explaining design concepts.
• Comfortable recording videos, creating product demos and telling stories.
• An excellent writer with a good instinct for social media and online conversations.
• Active in design communities and familiar with platforms like X, LinkedIn, Reddit and Discord.
• A self-starter who enjoys experimenting, building in public and taking ownership.
• Equally comfortable engaging with designers, developers, founders and non-technical users.

Bonus points

• Experience with Figma, Framer, Webflow or other design tools.
• Familiarity with AI coding tools like Cursor, Claude Code, Codex, Lovable and Bolt.
• Experience growing a social media account, online community or design-focused product.
• Previous experience with Product Hunt launches or startup marketing.
• Video editing, motion graphics or basic visual design skills.
• An existing audience or network within the design community.

What success looks like

• Building a recognisable voice and presence for Hexby in the design community.
• Consistently producing high-quality educational and product content.
• Growing an engaged community of designers and AI-native builders.
• Driving awareness, referrals, sign-ups and active product usage.
• Establishing relationships with design creators and community partners.
• Successfully executing product launches and growth campaigns.

Why join Hexby?

• Work at the intersection of AI, design and frontend engineering.
• Help shape how a new generation of designers works with AI and code.
• Work directly with the founding team and have ownership from day one.
• Build the brand, content engine and community from the ground up.
• Have a real impact on the direction and growth of an early-stage AI startup.