Marketing Specialist

Company Description Talentscape Singapore focuses on developing human skills for a digital world, helping individuals stay relevant, adaptable, and ready for continuous change. The company designs learning solutions that blend industry expertise, subject-matter knowledge, and practical application.

Role Description The Marketing Specialist is a part-time role based in Singapore with a hybrid work arrangement, combining on-site collaboration and work-from-home flexibility. This role is responsible for supporting the planning and execution of marketing campaigns that promote Talentscape’s learning solutions across different client segments. Day-to-day tasks include conducting market research, analyzing audience needs, coordinating digital and offline marketing initiatives, and assisting with content creation for social media, email, and other channels. The Marketing Specialist will also help maintain brand consistency, track campaign performance, and collaborate with internal stakeholders to refine marketing strategies. This position involves engaging prospective clients, supporting sales efforts with marketing materials, and contributing to a positive learner and client experience.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage stakeholders, respond to inquiries, and represent the brand professionally.
• Candidates should possess Market Research and Marketing Strategy skills to analyze market trends, define target audiences, and support campaign planning.
• Candidates should possess Creative Curriculum Design skills to storytell through slide decks.
• Candidates should have proficiency with digital marketing tools and platforms (e.g., social media, email marketing, basic analytics) and familiarity with hybrid work collaboration tools such as Canva.
• Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple tasks independently in a part-time, hybrid environment.
• A diploma or degree in Marketing, Communications, Business, or a related field, plus prior experience in marketing or education-related industries, is beneficial.