Growth Lead

Company Description

Swapto is building a simpler way for people and businesses to move, convert and use money across currencies.

The business started as Dtunes, initially focused on making it easier for users to convert digital assets to Naira. Since launch, the platform has served over 100,000 users and processed significant transaction volume across crypto and payments.

Swapto is now evolving into a broader financial platform that enables users to swap, hold and use multiple currencies for everyday financial needs from one place.

Our next phase is focused on building stronger distribution across Africa and other emerging markets while continuing to improve the product around real customer needs.

Our goal is simple: Every Swap Should Just Work.

Role Description

We are looking for a Growth Lead to own and build Swapto’s next phase of user and transaction growth.

This is a full-time remote role with responsibility for developing and executing measurable growth strategies across acquisition, activation, retention and revenue.

A major part of the role will involve building scalable distribution through community, affiliates, creators, referrals, partnerships and other high-performing acquisition channels, particularly within the African Web3 and fintech ecosystem.

The Growth Lead will work closely with Product, Engineering, Marketing and Operations to identify growth opportunities, run experiments, improve conversion across the customer journey and develop repeatable channels that increase active users, transaction frequency and transaction volume.

The successful candidate should be comfortable combining strategy with hands-on execution and should be capable of building growth systems from an early stage rather than simply managing established channels.

Key Responsibilities

• Develop and own Swapto’s overall growth strategy across acquisition, activation, retention and revenue.
• Build and scale community-led, affiliate, referral, creator and partnership-driven acquisition channels.
• Identify and develop relationships with relevant community leaders, creators, affiliates and ecosystem partners across priority markets.
• Design growth programs, incentives and campaigns that drive qualified user acquisition and transaction activity.
• Develop market-specific growth strategies based on customer behaviour, local communities and competitive dynamics.
• Design and run structured growth experiments across product, marketing and distribution channels.
• Work closely with Product, Engineering and Design to improve onboarding, activation, conversion and customer journeys.
• Establish and monitor key growth metrics including customer acquisition cost, activation, conversion, retention, transaction frequency, transaction volume and customer lifetime value.
• Use customer, product and campaign data to identify growth opportunities and continuously improve channel performance.
• Build appropriate attribution and reporting systems to understand the performance and economics of each growth channel.
• Manage and optimize digital acquisition channels where appropriate, including paid social, search, email and retargeting.
• Develop retention and lifecycle initiatives that increase repeat transactions and long-term customer value.
• Recommend growth budgets and allocate resources toward the highest-performing channels.
• Build processes, playbooks and, over time, the wider growth team required to scale successful initiatives.

Qualifications

• Strong experience in growth, user acquisition or growth marketing within crypto, fintech, payments, consumer technology or another high-growth digital product.
• Demonstrated experience designing and executing measurable growth initiatives that resulted in meaningful user, revenue or transaction growth.
• Strong understanding of community-led growth, affiliate programs, referral systems, creator/KOL partnerships or ecosystem-led distribution.
• Experience using data to evaluate acquisition channels, conversion funnels, retention and customer behaviour.
• Strong understanding of growth economics including CAC, LTV, conversion, retention and channel ROI.
• Experience running structured experiments and turning results into scalable growth strategies.
• Strong analytical ability and comfort working with analytics platforms, dashboards and spreadsheets.
• Ability to work cross-functionally with Product, Engineering, Marketing, Operations and Design.
• Strong communication and relationship-building skills, particularly with external partners and communities.
• Ability to operate independently in an early-stage environment and move between strategic thinking and hands-on execution.
• Existing relationships within African Web3, fintech, creator or community ecosystems would be highly valuable.
• Previous experience scaling consumer fintech, crypto exchange, payments or financial products is strongly preferred.

Success in This Role

Success will be measured primarily by the ability to build repeatable and economically sustainable growth channels that increase:

• Qualified active users
• Customer activation and transaction conversion
• Repeat usage and retention
• Transaction frequency
• Monthly transaction volume
• Revenue and contribution from acquired customers
• Performance and productivity of affiliate/community channels
• The objective is not simply to generate awareness or registrations, but to acquire and retain customers who actively use Swapto.