Growth Lead / Website Growth Strategist

Location: Remote (Must have availability to collaborate across GMT, EST & PST time zones)

Overview:

Demandflow, a fast-growing design & Webflow agency, is seeking a Growth Lead to drive measurable growth across our clients’ websites through SEO, AEO, CRO & wider website growth strategy

You’ll work across B2B client accounts alongside Project Leads, designers & developers, focused on getting more of the right people to client websites & improving how effectively those websites convert

This is a strategic & client-facing role. You’ll need to understand how websites fit into wider B2B marketing strategy, while bringing strong expertise across SEO, AEO, CRO, analytics & website performance

You’ll be responsible for identifying what we should do next, why it matters & how it can improve results

Reporting to Co-Founder

This role requires native/fluent English, excellent communication skills, strong B2B marketing knowledge & hands-on experience across website growth, SEO & conversion optimisation

Key Responsibilities:

Growth Strategy

• Develop & lead website growth strategies across Demandflow client accounts
• Understand each client’s business, audience, marketing strategy & commercial goals
• Identify opportunities to increase relevant website traffic & conversion
• Build prioritised growth roadmaps based on data, impact & client objectives
• Proactively identify what clients should be doing next rather than waiting for requests
• Connect website activity to wider B2B marketing, campaigns, positioning & pipeline goals
• Work alongside Project Leads to ensure growth priorities are translated into clear deliverables

SEO & AEO

• Develop & oversee SEO strategies across client websites
• Identify technical, on-page, content & site architecture opportunities
• Conduct keyword, search intent & competitor research
• Analyse organic performance & identify opportunities for growth
• Improve client visibility across traditional search & emerging AI-driven discovery
• Develop strategies around AEO, LLM visibility & changing search behaviour
• Stay up to date with developments across Google, AI search platforms & search behaviour
• Translate SEO & AEO opportunities into actionable briefs for content, design & development teams

Conversion Rate Optimisation

• Analyse website performance & user journeys to identify conversion opportunities
• Review landing pages, messaging, CTAs, forms & conversion paths
• Develop CRO hypotheses & recommend experiments or website improvements
• Use quantitative & qualitative data to support recommendations
• Identify friction across key website journeys & recommend solutions
• Work with designers & developers to turn CRO recommendations into effective website improvements
• Measure the impact of changes & use learnings to inform future activity

Reporting & Analytics

• Own growth reporting across relevant client accounts
• Analyse website traffic, search performance, behaviour & conversions
• Turn data into clear insights, recommendations & priorities
• Focus reporting on what happened, why it matters & what we should do next
• Identify patterns, opportunities & issues before clients raise them
• Define & track meaningful KPIs based on each client’s goals
• Continuously improve how Demandflow measures & communicates website performance

Client Strategy & Communication

• Join client calls as the growth specialist across accounts
• Present growth strategies, reporting, insights & recommendations confidently
• Work directly with B2B marketing teams, Heads of Marketing, founders & senior stakeholders
• Explain complex growth concepts clearly & commercially
• Challenge assumptions & make strategic recommendations where appropriate
• Understand clients’ wider marketing activity & how the website can better support it
• Build trust as a strategic partner rather than simply reporting performance

Internal Collaboration

• Work closely with Project Leads across client accounts, with the Project Lead owning delivery & the Growth Lead owning growth strategy
• Collaborate with designers, developers & strategists to implement growth initiatives
• Translate data & strategy into clear briefs for internal teams
• Share insights & patterns across client accounts
• Develop repeatable growth frameworks, processes & best practices
• Help strengthen growth knowledge across the wider Demandflow team

Demandflow Growth

• Work directly with a Co-Founder on Demandflow’s own growth strategy
• Identify opportunities to increase Demandflow’s visibility, relevant traffic & conversions
• Support Demandflow’s SEO, AEO, CRO & website strategy
• Analyse our own performance & identify opportunities for experimentation
• Apply learnings from client work to Demandflow where relevant
• Help develop Demandflow’s thinking & positioning around website growth as the agency evolves

What we're looking for:

B2B Marketing Knowledge

• Strong understanding of B2B marketing & how different channels work together
• Understand how websites support positioning, demand generation, demand capture, campaigns & pipeline
• Comfortable discussing funnels, customer journeys, messaging, conversion & attribution
• Able to understand a company’s wider marketing strategy before recommending website activity
• Strong commercial thinking rather than focusing on traffic or rankings alone

SEO & Search Expertise

• Strong hands-on SEO experience
• Comfortable across technical, on-page & content-led SEO
• Experience with keyword research, search intent, site architecture & competitor analysis
• Able to use search data to identify & prioritise growth opportunities
• Strong understanding of how organic search contributes to wider B2B growth

AEO & AI Search

• Strong interest in how AI is changing search, discovery & website strategy
• Understanding of AEO, AI search visibility & LLM-driven discovery
• Experience experimenting with or developing strategies around AI search is a strong bonus
• Curious & proactive about emerging changes rather than waiting for established best practices

CRO & Website Growth

• Strong understanding of conversion optimisation
• Experience analysing website journeys, landing pages & conversion paths
• Able to identify why pages may not be converting & develop hypotheses for improvement
• Comfortable using data & user behaviour to inform website recommendations
• Understand how messaging, UX, design & development influence conversion

Analytics & Reporting

• Strong experience with website analytics & performance reporting
• Comfortable using tools such as GA4, Google Search Console & behavioural analytics platforms
• Able to distinguish meaningful insights from surface-level metrics
• Confident turning data into clear, prioritised actions
• Experience presenting reports & recommendations to clients or senior stakeholders

Agency & Client Experience

• Agency experience within digital, web, SEO, growth or marketing is strongly preferred
• Comfortable working across multiple client accounts & industries
• Experience in a client-facing strategic role
• Confident presenting ideas, recommendations & results
• Able to balance client objectives with your own strategic recommendations

Strategic & Proactive Mindset

• Naturally looks for opportunities rather than waiting for tasks
• Comfortable independently deciding what should be prioritised & why
• Strong problem-solving & analytical skills
• Able to move between high-level strategy & detailed website analysis
• Curious, commercially minded & focused on continuous improvement

Nice to haves:

• Experience working with B2B SaaS, technology or high-growth companies
• Webflow experience
• Experience with experimentation or A/B testing tools
• Experience with tools such as Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity
• Content strategy experience
• Understanding of paid acquisition & how paid campaigns interact with landing pages & CRO
• Experience improving an agency’s own marketing or growth strategy

Who this role is perfect for:

• A growth marketer who wants to specialise in getting more commercial value from websites
• An SEO or growth strategist who understands that traffic alone isn’t the goal
• Someone who can move comfortably between SEO, AEO, CRO, analytics & wider marketing strategy
• Someone who enjoys digging into data but cares more about what we do with it than producing reports
• A confident client-facing strategist who can explain why something matters & what should happen next
• Someone who enjoys working across multiple B2B companies, industries & growth challenges
• A proactive person who wants ownership over strategy rather than simply executing a predetermined list of tasks
• Someone excited by the changing world of search & how AI is reshaping the way people discover brands

Our Team Values:

• Stay Curious, Keep Learning – Every project is a chance to experiment, improve & refine our craft
• Collaborate Without Ego – We share knowledge openly & work together to create the best outcomes
• Take Ownership – We take initiative, problem-solve & push projects forward
• Obsess Over the Details – Small details make the difference in delivering world-class work

What we offer:

• 25 days paid leave
• Flexible working hours
• Work alongside talented designers, developers & strategists
• Collaborate with fast-growing B2B companies
• Own growth strategy across a varied portfolio of client websites
• Opportunity to shape & develop Demandflow’s growth offering
• Rapid career progression based on performance & impact

If you're a strategic growth marketer who loves turning website data into meaningful action, we'd love to hear from you