Growth & Lifecycle Marketing Manager

Bardge is building the infrastructure that powers wellness access across Africa. Through one platform, we connect people to gyms, spas, fitness studios, and wellness experiences across hundreds of locations in Nigeria.

Employers use Bardge to keep their teams healthy. HMOs use it to deliver wellness benefits to their enrollees. Fintechs and consumer apps use it to embed fitness and wellness into their products. And thousands of individuals use it to move, train, and unwind wherever they are.

We are building the rails that let any organization plug wellness into what they offer, so that staying well becomes part of everyday life rather than a luxury. We work with Nigeria's leading wellness providers, and we are just getting started.

Job Summary:

We are looking for a highly analytical and execution-focused Growth & Lifecycle Marketing Manager to help us scale user acquisition, activation, retention, and engagement across our B2C and B2B2C channels.

You will own Bardge's growth engine end to end, from acquisition and lifecycle marketing through referral loops and experimentation, working directly with the founders, product, and operations to define and scale how Bardge grows.

The ideal candidate thinks across product, data, marketing, and behavioral psychology, is comfortable operating with ambiguity, and is excited about building growth systems from 0 to 1.

Responsibilities:

1. Design and execute growth experiments across acquisition, activation, retention, and referrals, using structured A/B testing to identify scalable growth loops.
2. Build and optimize lifecycle campaigns on tools like Customer.io, including behavioral triggers, onboarding, activation, and re-engagement flows across email, push, SMS, and WhatsApp.
3. Segment users intelligently based on behavior and utilization to drive conversion and long-term engagement.
4. Define and monitor core growth metrics (Install rate, activation rate, retention, referral rate, LTV/CAC), analyzing funnels and cohorts to generate actionable insights.
5. Build dashboards and reporting frameworks, and work with product and engineering to improve event tracking.
6. Partner with product and design to improve onboarding, referral systems, incentives, and engagement mechanics that drive first-visit conversion and repeat utilization.
7. Support growth initiatives across providers, employers, HMOs, and app partnerships, including offline and community-led opportunities.
8. Identify friction points across the user journey and shape features that drive growth and habit formation.

Requirements:

• 3+ years experience in growth, product growth, lifecycle marketing, performance marketing, or growth operations.
• Strong analytical thinking and an experimentation mindset, with deep understanding of growth funnels, retention, and activation.
• Hands-on experience with analytics and CRM tools such as Customer.io, Mixpanel, Amplitude, Segment, Braze, or CleverTap.
• Ability to work with data independently. SQL proficiency is a strong plus.
• Experience at startups or fast-moving environments, and comfort operating with ambiguity.
• Strong communication and problem-solving skills, with the ability to balance strategy and execution.
• Bonus: experience in marketplaces, fintech, health/wellness, loyalty systems, B2B2C, or subscription businesses, and familiarity with attribution tools like AppsFlyer or Adjust.
• Must own a laptop, smartphone, and have reliable internet access.

Benefits:

• Compensation: ₦350,000 - ₦450,000 /month
• Bardge Gym & Spa Pass worth up to ₦500,000/annum
• Health Insurance
• Work directly with founders on strategy and execution, with real ownership and autonomy
• Remote-friendly setup
• Chance to shape a category-defining wellness infrastructure company

Note: This job description is intended to provide a general overview of the responsibilities and requirements for the Growth & Lifecycle Marketing Manager position. Duties and responsibilities may evolve to meet the changing needs of the business.