Growth Marketing Manager - Prize Draws

Description

Broadway Gaming is a dynamic and expanding online gaming company operating mainly in the UK gaming market. We offer Bingo, Casino and Slot products across multiple brands.

We have office locations in Dublin, UK, Tel Aviv, Romania and India.

We're looking for a commercially minded, hands-on Growth Marketing Manager to help grow and optimise our newly launched prize draw business.

We're an established UKGC-regulated bingo and casino operator expanding into the prize draw market. You'll work across growth, acquisition, CRM, prizes, content and performance, with support from senior stakeholders and specialist teams across the business.

At our core, we live by five key values that shape everything we do:

• Customers First – We create every experience with our customers at heart.

• Bring the Fun – Passion and fun fuel everything we do.

• Always Evolving – We stay curious, brave, and ready to reinvent.

• Better Together – Collaboration makes us stronger, smarter, unstoppable.

• Do What’s Right – We act with honesty, fairness, and accountability — always.

Responsibilities

• Growth & Strategy — contribute to the commercial roadmap, identifying opportunities across acquisition, conversion, participation and retention.

• Acquisition — work across paid media, affiliates, partnerships, organic, social and our existing customer base to grow participation.

• Prizes & Proposition — help shape the prize strategy, source compelling prizes and develop campaigns that drive entries.

• CRM & Customer Journey — develop lifecycle activity to drive first entry, repeat participation and retention.

• Content & Social — brief and support engaging content around prizes and campaigns.

• Performance & Analytics — track KPIs including acquisition, conversion, entries, retention and ROI, turning insight into action.

• Operations & Compliance — work with Marketing, Legal, Compliance, Finance and Operations to deliver campaigns effectively and within the regulatory framework.

Requirements

• Ideally 2–4 years' experience in growth, digital marketing, CRM, product, e-commerce or a similar consumer-focused role. Experience in prize draws, competitions, gaming, gambling or lotteries is a plus but not essential.

• Strong understanding of digital acquisition, conversion funnels and customer journeys.

• Experience working with metrics such as CPA/CAC, conversion, revenue, retention and ROI.

• Strong Excel/Google Sheets and data analysis skills.

• Experience planning, briefing or optimising digital campaigns and CRM activity.

• A test-and-learn mindset, with experience using A/B testing or performance data to optimise activity.

• Strong project management skills and the ability to manage multiple stakeholders and deadlines.

• A commercial, hands-on approach — comfortable moving between strategy, analysis and execution.

• Strong communication skills and the ability to turn data into clear recommendations.

• An understanding of responsible and compliant marketing in a regulated environment.

Benefits

• Hybrid work from home model.
• Competitive Salary (DOE).
• Discretionary Annual Performance Bonus.
• Company funded health insurance.
• Personal life insurance and Income protection.
• Tax Saver Scheme.
• Bike to Work.
• Company Social events, pool tournaments and much more fun.
• City Centre Location.

This is an opportunity to help shape a new business proposition, rather than simply manage an established programme. You'll have real ownership across growth and commercial performance, with the support of experienced teams across the wider business.