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DE

GTM & Growth Co-Founder (Equity Only)

DesignerFlow
Posted 5 hours ago
🇷🇴Romania🏠Remote📁Sales
Is this job info correct?

Equity Only · No Salary at This Stage

Remote · Open to Europe / UK / US


DesignerFlow is a live SaaS platform built for interior design and architecture studios.

It brings project structure, product sourcing, suppliers, renderings, documents, client collaboration, project notes and quote output into one connected workspace.


The product, pricing, onboarding and billing infrastructure are already live.

The next stage is commercial growth.


DesignerFlow is looking for a GTM & Growth Co-Founder with strong commercial experience to help shape and build the next stage of the business.


The Opportunity

This is a genuine co-founder position, not a freelance marketing role or a traditional sales job.

The goal is to find the strongest path between product, market and growth: where the clearest product-market fit sits, what positioning resonates, which acquisition channels deserve attention and how early traction can become repeatable growth.

The role may span:

  • GTM strategy and execution
  • ICP refinement
  • positioning and messaging
  • outbound and sales
  • demos and customer conversations
  • partnerships and industry relationships
  • creator and content-led growth
  • organic and LinkedIn distribution
  • pipeline development
  • pricing and packaging feedback
  • conversion experiments
  • identifying repeatable acquisition channels
  • bringing market insight back into product decisions
  • strategic and investor relationships where useful as the company develops

The role should evolve around what proves to work.

What Already Exists

DesignerFlow is beyond idea and prototype stage.

The business already has:

  • a live SaaS product
  • Free and paid plans
  • Stripe billing
  • public pricing
  • self-serve onboarding
  • a complete marketing website
  • responsive desktop and mobile workflows
  • sourcing and item schedules
  • reusable supplier management
  • rendering version history
  • document review and comments
  • client-facing project views
  • project notes and activity
  • Quote Request output
  • initial market outreach and customer feedback

The challenge now is finding the strongest repeatable path to customers and growth.

Who We’re Looking For

Relevant experience may come from B2B or vertical SaaS, GTM, growth, sales, business development, startup marketing, partnerships, creator-led acquisition or design / architecture / construction technology.

Direct industry experience is useful, but not essential.

What matters more is having helped something grow before and understanding what it takes to move from a strong product to meaningful traction.

We are particularly interested in someone who can point to a product, company, brand or growth channel and say:

“I helped take this from here to there.”

The right person should be comfortable moving between strategy and execution, talking directly with customers, testing channels, challenging assumptions and helping decide what deserves more attention or investment.

Founder Dynamic

DesignerFlow already has strong product vision, design-industry knowledge, UX/product design and technical execution behind it.

The second founder should bring complementary commercial experience and pattern recognition.

This is not intended to become a rigid split where one founder handles product and the other simply handles sales.

Product, positioning, GTM, pricing, customer feedback and company direction should increasingly be shaped together.

Compensation & Equity

There is no salary at this stage.

This is an equity-only co-founder opportunity.

For the right person, the role would come with meaningful founder ownership rather than a small advisory allocation.

Exact equity would depend on experience, commitment, contribution, long-term involvement and founder fit.

Equity would be subject to vesting and formal legal documentation.

DesignerFlow is currently operated through an existing Romanian company. A long-term co-founder relationship would be formally documented and, when justified, structured through a dedicated DesignerFlow company.

No substantial long-term contribution would be expected to rely on a verbal equity promise.

Initial Focus

The first stage is about finding what works commercially:

  • sharpen the strongest ICP
  • get DesignerFlow in front of the right studios
  • run conversations and demos
  • understand buying objections
  • convert customers
  • test distribution channels
  • build a measurable pipeline
  • identify what deserves to be scaled

The goal is not to execute a fixed playbook.

The goal is to find the repeatable motion.

Explore DesignerFlow


designerflow.io

We’re looking for strong commercial judgment, evidence of execution, and someone who wants to help shape the business rather than simply fill a predefined role.

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